# Hyper-Realistic Plant-Based Chicken THIS Isn't Chicken Thighs Have a Faux Skin Made with Seaweed By Michael Hemsworth | Published 2024-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/this-isnt-chicken-thighs References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/this-plant-based-chicken-thighs/) & [this.co](https://this.co/)  THIS Isn't Chicken Thighs are the latest creation from the UK-based brand positioned as the first product of its kind that aims to deliver a hyper-realistic experience for diners. The product is crafted with three patent-pending technologies that are capable of replicating the structure of meat in a variety of ways to achieve a fibrous texture with juiciness to boot. The plant-based chicken even features a seaweed layer that replicates the texture and structure of chicken skin for a truly authentic experience. CEO Mark Cuddigan commented on THIS Isn't Chicken Thighs saying, "We’re reinventing the way people experience [plant-based dining](https://www.trendhunter.com/trends/tindle-gourmet-chicken) and we’re incredibly excited to share our latest product launch, [THIS™ Isn’t Chicken Thighs](https://www.trendhunter.com/trends/this-isnt-chicken-pieces). We’re on a mission to lead a revolution to change what people eat, to protect animals and the environment – and with our ridiculously delicious and nutritious plant-based food, we’ve got you covered with the ultimate plant-based chicken thigh.” Image Credit: THIS ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 65% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hyper-realistic Plant-based Products:** Innovative brands are crafting plant-based foods with patent-pending technologies to replicate meat structure and texture for an authentic dining experience. - **Faux Skin Replication:** Utilizing ingredients like seaweed to mimic the texture and structure of animal skin in plant-based products is creating a new level of realism. - **Revolutionizing Plant-based Dining:** Companies are on a mission to transform plant-based food offerings, catering to consumer preferences for delicious, nutritious alternatives with an aim to protect animals and the environment. ### Where This Applies - **Plant-based Food Industry:** The plant-based food industry is undergoing a transformation with advancements in creating hyper-realistic products that cater to changing consumer tastes. - **Food Technology Sector:** The food technology sector is seeing disruptive innovation opportunities through the development of patent-pending technologies that replicate meat textures using plant-based ingredients. - **Sustainable Food Production:** Sustainable food production initiatives are leveraging innovative methods, such as faux skin replication with seaweed, to offer authentic plant-based alternatives and contribute to environmental protection. ## Related on Trend Hunter - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Skin-On Vegan Wings](https://www.trendhunter.com/trends/brewdog-2.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Meat-Free New Year Meals](https://www.trendhunter.com/trends/this-product.md) - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md) - [Whole-Cut Vegan Chicken Breasts](https://www.trendhunter.com/trends/tindle-truecut.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md)