# Bloodied Fighter Editorials F****** Young Online's This is Warfare Story Boasts Violent Imagery By Jana Pijak | Published 2014-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-warfare References: [fuckingyoung.es](http://fuckingyoung.es/warfare-unarmed-rebellion/#.U9pYYvldUV0) & [ricardocsantos](http://www.ricardocsantos.com/) Cameron Day at Best Models stars in F****** Young! Online's editorial exclusive entitled "This is Warfare". The [fighter-themed image series](https://www.trendhunter.com/trends/albino-preto-x-dickies-japan) is lensed by photographer Ricardo Santos who works alongside the editorial's visionary wardrobe stylist João Pombeiro. F****** Young! Online's "This is Warfare" fashion story highlights a range of [vanguard sportswear looks](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab) from labels that include Filipe Faísca, Ricardo Dourado and Christopher Kane among others. Stylist Ricardo dresses a bloodied Cameron in over-sized athletic uniforms, printed sportswear pieces and [metallic outerwear garments](https://www.trendhunter.com/trends/khaotique-noir) that are a fresh translation of classic sportswear staples. Make-up for this image series is courtesy of Sandro Gonçalo who gives the model a bloody nose, a scratched cheek and bandaged hands that depict the result of an intense fight. Image Credit: Ricardo Santos ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fighter-themed Fashion:** Opportunity for sports and fashion industries to collaborate on new designs that challenge traditional sportswear staples and incorporate edgier elements. - **Bloody Beauty:** Potential for the makeup industry to create new looks that depict battle wounds and scars to complement the grittier fashion trends. - **Warrior Photography:** Opportunity for photographers to explore the theme of warfare and create images that are edgier and bolder. ### Who This Affects Most - **Fashion:** Sportswear labels and designers have the potential to expand their offerings to include edgier streetwear-inspired designs with fighter-themed elements. - **Makeup:** Makeup artists can explore the depiction of battle scars and wounds, offering a fresh take on beauty. - **Photography:** There is potential for photographers to capture grittier and bolder scenes, using the theme of warfare to create dramatic imagery. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Martial Art Fused Workwear](https://www.trendhunter.com/trends/albino-preto-x-dickies-japan.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)