# Versatile Plant-Based Protein Blocks THIS™ is Super Superfood Super Block is Packed with Protein By Michael Hemsworth | Published 2025-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-super-superfood References: [retailtimes](https://retailtimes.co.uk/this-to-the-rescue-this-launches-new-format-plant-based-protein-super-superfood-onto-supermarket-shelves-nationwide/) & [this.co](http://www.this.co/)  The THIS™ is Super Superfood Super Block has been launched by the brand as a new plant-based protein product for consumers to incorporate into their cooking that will help them to satisfy taste and nutritional needs without meat. The product is crafted with a blend of four different superfoods that combine to achieve a high-fiber recipe that features 100% natural ingredients with more than 30% more protein than tofu. The product is also a natural source of iron and omega 3, while featuring a versatile composition that can be enjoyed in a variety of ways and recipes. CEO Mark Cuddigan commented on the THIS™ is Super Superfood Super Block saying, "We have created a whole new plant-based protein and texture using nothing but natural ingredients – it’s like discovering a new superpower. We think that’s pretty super…so much so, we named it twice! The plant-based category is evolving, and THIS™ is Super Superfood offers consumers something new – a product and format that is high in protein and also delivers a delicious, versatile, and nutritious option.” ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 82% | Activity: 79% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Plant-based Protein Alternatives:** Emerging plant-based products utilizing superfoods are reshaping protein sources by offering consumers higher protein content and nutritional value over traditional options like tofu. - **Functional Superfood Blends:** The combination of diverse superfoods in single products is driving innovation by catering to both taste profiles and nutritional requirements, creating opportunities in health-focused food segments. - **Versatile Culinary Products:** Products designed for adaptability across a range of recipes are meeting consumer demands for flexibility in meal preparation, transforming eating habits with multifunctional ingredients. ### Sectors Adopting This - **Plant-based Food Industry:** The ongoing advancement in plant-based proteins signals a shift in consumer preference towards sustainable and nutritionally dense alternatives to animal-based products. - **Functional Foods Sector:** Growth in the functional foods sector is being driven by innovations that incorporate natural ingredients with additional health benefits, appealing to health-conscious consumers. - **Culinary Innovation:** The demand for versatile food products is fostering the development of innovative culinary solutions that offer convenience and adaptability in home cooking and dining experiences. ## Related on Trend Hunter - [Nutritious Plant-Based Blocks](https://www.trendhunter.com/trends/super-block.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Pea-Powered Protein Blocks](https://www.trendhunter.com/trends/prot-block.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Mediterranean Cuisine Tempeh Blocks](https://www.trendhunter.com/trends/better-nature-mediterranean-tempeh.md) - [Chickpea-Based Tofu Blocks](https://www.trendhunter.com/trends/omami-chickpea-tofu.md)