# Artisan-Style Low-Calorie Cocktails This Is Skinny Cocktails Come in Three Flavor Options By Michael Hemsworth | Published 2025-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-skinny References: [wholesalemanager](https://wholesalemanager.co.uk/this-is-skinny-the-first-low-calorie-cocktail-range-launches-across-uk-off-trade/) & [thisisskinny](https://thisisskinny.co.uk)  The This Is Skinny canned cocktails are a series of refreshments crafted with flavor and convenience in mind to work well for consumers seeking out an alternative take on a classic. The cocktails come premixed in cans in three flavor options including Long Island with Earl Grey, Passion Martini with Strawberry and Mojito with Rhubarb, which each offer a new take on [a classic recipe](https://www.trendhunter.com/trends/canned-coppa-cocktails). The drinks come in with a 4% ABV with [no added sugar](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins) and 65-calories or less per serving. The cocktails are also Keto-friendly, gluten-free and vegan-friendly. The This Is Skinny canned cocktails respond to the demand of health-minded consumers who are on the hunt for ways to enjoy an alcoholic beverage without losing sight of the dietary or lifestyle preferences. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 65% | Activity: 69% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Alcohol Consumption:** A growing trend is emerging around low-calorie and sugar-free alcoholic beverages tailored for consumers who prioritize health and dietary needs. - **Artisanal Premixed Cocktails:** Premixed canned cocktails are being reimagined with artisan-like quality through innovative flavors and health-conscious ingredients. - **Flavored Low-abv Drinks:** Consumers are increasingly interested in low-alcohol beverages that still offer unique and sophisticated flavor profiles. ### Where This Applies - **Alcoholic Beverage Industry:** The industry is seeing a shift towards crafting beverages that cater to health-conscious individuals, sparking growth in the low-calorie and sugar-free segments. - **Ready-to-drink Cocktail Industry:** This sector is experiencing disruption as companies innovate with gourmet flavors and alternative lifestyle-aligned ingredients. - **Health and Wellness Industry:** There is an intersection of wellness trends and alcoholic beverages, offering opportunities for products that align with keto, gluten-free, and vegan lifestyles. ## Related on Trend Hunter - [Six-Ingredient Skinny Spritzes](https://www.trendhunter.com/trends/skinny-spritz.md) - [On-the-Go Frozen Cocktails](https://www.trendhunter.com/trends/skinny-freezer.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Ready-Made Low-Cal Margaritas](https://www.trendhunter.com/trends/rancho-la-gloria.md) - [No-Added-Sugar Cocktail Mixers](https://www.trendhunter.com/trends/princes-skinny-mixers.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Internationally Inspired Low-ABV Cocktails](https://www.trendhunter.com/trends/spirited-brands.md) - [Bar-Quality Alcohol-Free Cocktails](https://www.trendhunter.com/trends/canned-cleanco.md)