# Local-Based Photo Feeds The 'This is Now' Instagram Project Tells What is Happening in Your City By Jennifer Gosnell | Published 2012-08-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-now-instagram References: [mashable](http://mashable.com/2012/08/03/this-is-now/) & [now.jit.su](http://now.jit.su/) The 'This is Now' [Instagram](https://www.trendhunter.com/trends/instagraph) Project allows you to see what's happening in your city in real time, with pictures. Reminiscent of the Batman Dark Knight movie where Wayne Enterprises gets access to cell phones across New York and are able to see what is going on, the 'This is Now' Instagram Project is far less intrusive. Whenever someone in one of the destinations (Sao Paulo, New York City, London, Tokyo and Sydney) posts a picture to Instagram, you get to see exactly what's happening there. Looking at the [constantly updated London feed](https://www.trendhunter.com/trends/gridfeed) (it's live-time so you see photos as they go up) there is definitely an ongoing Olympics theme as the Summer 2012 Olympics progress. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Real-time Photo Feeds:** Disruptive Innovation Opportunity: Develop a platform that aggregates real-time photo feeds from various social media platforms to provide users with a comprehensive view of what is happening in their city. - **Location-based Social Media Monitoring:** Disruptive Innovation Opportunity: Create a service that monitors location-based social media posts in real time, allowing businesses to gain valuable insights into customer behavior and local trends. - **Event-specific Photo Feeds:** Disruptive Innovation Opportunity: Design a solution that curates photo feeds specific to events or occasions, enabling users to explore real-time visual content from different perspectives. ### Sectors Adopting This - **Social Media Platforms:** Disruptive Innovation Opportunity: Build a platform that integrates real-time photo feeds from popular social media platforms, providing users with a centralized hub for visual updates on their cities. - **Location-based Marketing:** Disruptive Innovation Opportunity: Develop tools and technologies that leverage location-based social media data to create targeted marketing campaigns and personalized experiences for local customers. - **Event Management:** Disruptive Innovation Opportunity: Create event management software that incorporates real-time photo feeds, allowing organizers to engage attendees and enhance the overall event experience. ## Related on Trend Hunter - [Real-Time Social Maps](https://www.trendhunter.com/trends/social-maps.md) - [Real-Time Sharing Apps](https://www.trendhunter.com/trends/momentshub.md) - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Celebrity Social Feeds](https://www.trendhunter.com/trends/bereal-1.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [City Exploration Apps](https://www.trendhunter.com/trends/social-exploration-app.md) - [Photo-Centric Decentralized Medias](https://www.trendhunter.com/trends/bluesky-flashes.md)