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# G.I. Joe Installations
The Lorenzo Quinn This is Not a Game Exhibit is Combative

By Jordy E | Published 2013-03-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-not-a-game
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/lorenzo-quinn-esto-no-es-un-juego-vroom-vroom-la-dolce-vita) & [lorenzoquinn](http://www.lorenzoquinn.com/)

Artist Lorenzo Quinn has erected his large scale This is Not a Game installation. The platform features its title in strips of red ink, making it appear as if a child drew on the letters. This is fitting with the [green G.I. Joe toys](https://www.trendhunter.com/trends/lego-diorama) that the set displays.

Quinn's exhibit is both [playful and morose](https://www.trendhunter.com/trends/louis-vuitton-octopus) at the same time. While the faux toys do conjure up images of kids, they also speak to the darker side of war and combat, hence its cautionary name. Whether one takes it to be a warning or an invite to amuse oneself, it is breathtaking in either case as it places the exaggerated scene on to a floating backdrop.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 15% | Activity: 14% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts)

## Key Themes

### Key Themes Behind This Trend

- **Morose Play:** The combination of dark and playful elements in Lorenzo Quinn's This is Not a Game installation presents an opportunity for creating products and experiences that explore the duality of human nature.
- **Exaggerated Backdrop:** The use of a floating backdrop in the This is Not a Game exhibit provides an opportunity for utilizing augmented or virtual reality technology to enhance installations and performances.
- **Toy Art:** The use of toys as an art medium in Lorenzo Quinn's exhibit highlights the potential for creating new markets in the art and toy industries where the boundaries between the two are blurred.

### Where This Applies

- **Art:** The This is Not a Game exhibit can inspire artists and galleries to incorporate playfulness and darkness in their works to attract younger audiences.
- **Toy:** Lorenzo Quinn's use of toys as an art medium in his exhibit can stimulate the toy industry to explore new markets and collaborate with artists to create unique and edgy products.
- **Entertainment:** The playful and morose elements of the This is Not a Game exhibit present opportunities for the entertainment industry to create immersive experiences that appeal to diverse audiences.

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