# Swimming-Themed Soda Campaigns The Diet Coke This Is My Taste Campaign Stars Jamie Dornan By Michael Hemsworth | Published 2025-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-my-taste-campaign References: [scottishgrocer](https://scottishgrocer.co.uk/2025/08/13/jamie-dornan-returns-to-diet-coke-in-new-tv-advert/) & [coca-cola](https://www.coca-cola.com/gb/en/media-center/jamie-dornan-this-is-my-taste-diet-coke-ad-2025)  The [Diet Coke](https://www.trendhunter.com/trends/diet-coke-break) This Is My Taste campaign is being run by the brand with the help of Jamie Dornan to encourage consumers to take a break for exploring and enjoying their time. The campaign features Dornan starring in The Break commercial that sees him explaining that the average [Diet Coke break](https://www.trendhunter.com/trends/owala-x-diet-coke) comes in at eight minutes, which is enough time for cold water swimming, a personal interest of the actor. The ad also features a variety of participants partaking in different activities as a way to drive home the idea that there's always time for exploring interests. Doran himself commented on the Diet Coke This Is My Taste campaign saying, "Cold-water swimming is a passion that’s become very important to me, it’s my way of finding a moment for myself and I try to do it as often as I can. I hope that giving a peak behind the scenes of my lesser-known passion, inspires others to take a moment for themselves, crack open an ice-cold Diet Coke, and explore their own personal tastes.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 5% | Activity: 6% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Cold-water Swimming Promotions:** Brands are leveraging the increasing popularity of cold-water swimming to create engaging marketing campaigns that connect with health-conscious consumers. - **Celebrity-driven Lifestyle Campaigns:** Using celebrity passions as focal points, companies are crafting lifestyle-focused marketing strategies to humanize their brand and resonate with a broader audience. - **Micro-break Marketing:** Campaigns emphasizing short, meaningful breaks for personal interests are gaining traction as companies seek to align their products with the wellness movement. - **Cold-water Swimming Gear:** The rising interest in cold-water swimming is spurring demand for specialized apparel and equipment that cater to enthusiasts seeking unique, holistic wellness experiences. - **Celebrity-endorsed Products:** Businesses are innovating by aligning their offerings with the personal interests of celebrities, tapping into their fan base to drive brand loyalty and product discovery. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry is experiencing innovation opportunities as consumers increasingly seek activities that combine fitness with mindfulness, like cold-water swimming. - **Beverage Industry:** The beverage industry is finding new ways to engage consumers by associating their products with lifestyle choices and personal interests, enhancing brand differentiation. - **Outdoor Recreation:** Opportunities for disruptive innovation in outdoor recreation arise as niche activities like cold-water swimming gain wider appeal, necessitating specialized gear and experiences. ## Related on Trend Hunter - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Cinematic Soda Campaigns](https://www.trendhunter.com/trends/diet-coke-and-the-devil-wears-prada-2.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md)