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# Flower Print Pajama Sets
This is J Unveiled its New Sketch Flower Pattern for World Sleep Day

By Elena Rahman | Published 2022-03-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-j
References: [thisisj](https://thisisj.com/collections/sketch-flower)

This is J is revamping its [sleepwear](https://www.trendhunter.com/trends/bed-sleepwear) on World Sleep Day with its new Sketch Flower print. The brand unveiled the new pattern to its ultra-soft Bamboo Jammers style, which is designed to promote [restfulness and relaxation](https://www.trendhunter.com/trends/wearable-wellness-collection).

This is J creates every product with [comfort at its core](https://www.trendhunter.com/trends/bloomers-intimates). The Bamboo Jammers, now available in Sketch Flower, are made to help consumers shed the weight of the day and slip into a realm of comfort. The new pattern is available in 7 styles and in two colors. Consumers can opt for either the black pattern or the pink pattern. Some featured styles include the Tank Nightie, the Henley Harem Set, the T-Shirt Set, the Short Sleeve Nightie, and more.

Image Credit: This is J

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 20% | Activity: 13% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Sleepwear Revamping:** Companies can find opportunities in revamping their sleepwear designs to promote restfulness and relaxation, such as integrating comfortable materials and calming prints that appeal to consumers' senses.
- **Bamboo Jammers:** Companies can consider producing bamboo-based sleepwear as it is a sustainable and eco-friendly fabric that can provide comfort to consumers.
- **Flower-patterned Pajama Sets:** Companies can introduce new sleepwear designs that incorporate flower patterns as a way to provide a soothing and peaceful environment that could enhance the sleep quality of consumers.

### Industries Being Reshaped

- **Sleepwear Industry:** Companies in the sleepwear industry can create innovative designs to improve consumers' sleep experience through the use of sustainable and eco-friendly fabrics, and calming prints.
- **Fashion Industry:** Fashion designers can explore incorporating flower patterns into their collections as a way to provide a sense of peace and serenity, especially during these times of uncertainty.
- **Textile Industry:** Textile companies can focus on producing sustainable and eco-friendly fabrics such as bamboo as a way to attract conscious consumers who are looking for environmentally-friendly products.

## Related on Trend Hunter

- [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md)
- [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md)
- [Affordable Bamboo Sleepwear Collections](https://www.trendhunter.com/trends/bamboo-sleepwear-collection.md)
- [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md)
- [Wallpaper-Inspired Pajama Ranges](https://www.trendhunter.com/trends/barneby-gates-and-stripe-stare.md)
- [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md)
- [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md)
- [Inclusive Soft-Material Sleepwear](https://www.trendhunter.com/trends/cotton-stretch-collection.md)
- [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md)
