# Quarantine-Inspired Editorials The 'This Is How We Chill' Editorial Centres Around At-Home Fashion By Grace Mahas | Published 2020-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-how-we-chill References: [hypebae](https://hypebae.com/2020/4/quarantine-home-style-fashion-outfits-editorial-spring-summer-stussy-sporty-rich-nike) & [instagram](https://www.instagram.com/themisspopo/?hl=en) In the midst of the COVID-19 pandemic, photographer Polina Vinogradova debuted the perfect at-home fashion inspiration, appropriately dubbed 'This Is How We Chill.' The quarantine-inspired editorial showcases various at-home outfits from lounge-ready Spring/Summer 2020 pieces from beloved athleisure brands such as 'Sporty & Rich,' 'Nike,' 'Stussy,' and 'Champion. Some notable shots focus on skincare — a growing trend as individuals spend more time inside, reading — a pastime that has increased with the lack of social options, and solo exercise — another popular activity amid social distancing. The at-home economy has been gaining momentum as more brands launch quarantine-friendly products and services to accommodate the shifting needs of consumers amid the COVID-19 outbreak. Image Credit: Polina Vinogradova ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **At-home Fashion:** Disruptive innovation opportunity: Develop innovative and comfortable fashion designs specifically tailored for at-home wear. - **Skincare:** Disruptive innovation opportunity: Create skincare products and routines that cater to the increased demand for self-care during periods of quarantine. - **Solo Exercise:** Disruptive innovation opportunity: Design innovative workout equipment and digital fitness platforms to meet the growing demand for home exercise options. ### Who This Affects Most - **Athleisure:** Disruptive innovation opportunity: Integrate technology and functional features into athleisure clothing to enhance comfort and performance for at-home activities. - **Publishing:** Disruptive innovation opportunity: Develop digital platforms and subscription-based services that offer curated reading materials for individuals seeking entertainment during quarantine. - **Wellness:** Disruptive innovation opportunity: Create holistic wellness solutions that combine skincare, fitness, and mental health support to address the growing need for self-care during quarantine. ## Related on Trend Hunter - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Skincare-Infused Athleisure Lines](https://www.trendhunter.com/trends/coperni-1.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md)