# Generic Corporate Ad Parodies 'This Is A Generic Brand Video' Pokes Fun at Boring Branding By Jamie Danielle Munro | Published 2014-03-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-a-generic-brand-video References: [psfk](http://www.psfk.com/2014/03/parody-brand-video.html) & [mcsweeneys.net](http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video) This Is A Generic Brand Video was done by Kendra Eash, and is a [hilarious take](https://www.trendhunter.com/trends/six-flags) on just how boring certain corporate videos can be. Using stock footage from the site Dissolve, she put together clips and tag-lines that most big companies have used in the past to show "innovation" and "progress." A voiceover can be heard at the same time, calling out how most companies use these images to send a [generic message](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign) that is really no different than their competitors. The video is a comedic unravelling of the annoying information consumers are sent on a daily basis, but usually don't think otherwise. This Is A Generic Brand Video points out just how boring certain [corporate branding](https://www.trendhunter.com/trends/ikea-rewards-program) can be. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Anti-corporate Branding:** A trend of companies moving away from traditional, generic branding and embracing unique, innovative and authentic approaches that communicate their values and mission. - **Humorous Marketing:** A trend towards using humor as a way to humanize brands, connect with audiences and create an emotional bond. - **Authentic Storytelling:** A trend of brands using unique stories and experiences to create an emotional connection with consumers, differentiate themselves, and build loyalty. ### Industries Being Reshaped - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create disruptive campaigns that challenge the traditional, generic style of corporate branding. - **Film and Video Production:** Opportunity to cater to companies looking for fresh and innovative ways to create videos that differentiate themselves, using humor and authentic storytelling to engage audiences. - **Media and Entertainment:** Opportunity to create humorous branded content for media companies and platforms that focus on engaging and entertaining audiences, while promoting brands in a non-intrusive way. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md)