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# Priming Blowout Sprays
This is a Blow Dry Primer by Davines Helps to Create a Perfect Blowout

By Laura McQuarrie | Published 2020-08-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/this-is-a-blow-dry-primer
References: [thezoereport](https://www.thezoereport.com/p/davines-this-is-a-blow-dry-primer-is-basically-everything-you-need-for-your-at-home-blowouts-31084374) & [us.davines](https://us.davines.com/products/this-is-a-blow-dry-primer)

Makeup lovers are familiar with using a primer to prepare their skin for the application of cosmetics and This Is A Blow Dry Primer by Davines introduces a similar concept to the world of hair care. The leave-in spray offers texturizing, heat protection and moisture resistant properties, and it's designed to be applied pre-blowout. The hair spray provides an anti-humidity barrier, shine-enhancing qualities and helps to reduce styling time and damage from heated styling tools.

For best results, the brand recommends spraying a few pumps of the product on wet of towel-dried hair.

Increasingly, hair products are taking inspiration from the world of makeup and skincare by introducing innovations that borrow ingredients and familiar formats.

Image Credit: Davines

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 1% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What's Driving This Trend

- **Makeup-inspired Hair Products:** Disruptive innovation opportunity: Develop new hair care products that borrow ingredients and formats from the world of makeup and skincare.
- **Multi-functional Hair Primers:** Disruptive innovation opportunity: Create hair primers that offer multiple benefits such as texturizing, heat protection, and moisture resistance.
- **Anti-humidity Hair Barriers:** Disruptive innovation opportunity: Design hair sprays that provide an anti-humidity barrier, enhance shine, and reduce styling time and damage from heated styling tools.

### Who This Affects Most

- **Cosmetics:** Disruptive innovation opportunity: Merge hair care and cosmetics by developing hair products with priming properties, borrowing ingredients from the cosmetics industry.
- **Skincare:** Disruptive innovation opportunity: Incorporate skincare concepts into hair products, creating hair primers that not only protect but also nourish the hair and scalp.
- **Hair Styling Tools:** Disruptive innovation opportunity: Invent new styling tools or accessories that work in conjunction with anti-humidity hair sprays to further reduce styling time and damage.

## Related on Trend Hunter

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- [Protective Haircare Styling Sprays](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray.md)
- [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md)
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