# Retro Knicker Editorials The Leo Krumbacher 'Hotel, Motel' Shoot Has a Vintage Vibe By Vanessa | Published 2012-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/this-grazia-germany-shoot-is-a-blast-from-the-past References: [fashiongonerogue](http://fashiongonerogue.com/rachel-alexander-leo-krumbacher-grazia-germany/) & [grazia-magazin.de](http://www.grazia-magazin.de/) This Grazia Germany editorial is a blast from the past. Photographed by Leo Krumbacher and aptly titled ‘Hotel, Motel,' the editorial takes place in a 60’s-esque [roadside motel](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel) complete with a rotary phone and a Hitachi television. Model Rachel Alexander takes to the California desert decked out in classic a-line skirts, colourful geometric sunglasses, crop tops and bold prints. The colourful retro-inspired looks were styled by Nino Cerone and designed by the likes of [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette), Christopher Kane and Miu Miu. Alexander's slicked-down waves, peachy nude lips, and bold brows prove that these classic beauty looks are just as stylish today as they were 50 years ago. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion Revival:** Opportunity for fashion brands to revisit and modernize vintage styles for a fresh and unique look. - **Nostalgic Advertising:** Brands could leverage nostalgia to create ads that appeal to consumers' emotional attachment to past trends. - **Vintage Tourism Experience:** Hospitality brands could create themed accommodations reminiscent of past eras to provide a unique and memorable experience for guests. ### Sectors Adopting This - **Fashion Industry:** Fashion brands, both new and established, could revisit and update vintage looks to create unique styles to cater to the growing customer demand. - **Advertising Industry:** Marketers should consider leveraging nostalgia to create ads that appeal to consumers' emotional attachment to past trends for an effective marketing campaign. - **Hospitality Industry:** Hotels and tourist resorts could create themed accommodations reminiscent of past eras and provide unique and memorable experiences for guests seeking adventure and excitement. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Retro Surf-Nostalgic Boutique Hotels](https://www.trendhunter.com/trends/sea-sea.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Revamped Mid-Century Beach Motels](https://www.trendhunter.com/trends/hotel-lucine.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md)