# Convenient Plant-Based Food Ranges The THIS Food-to-Go Range Includes Three Sandwiches and More By Michael Hemsworth | Published 2022-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/this-foodtogo-range References: [foodbev](https://www.foodbev.com/news/this-unveils-branded-food-to-go-range-into-whsmith/) & [this.co](https://this.co)  The THIS food-to-go range from the UK-based meat alternative brand is set to offer consumers a more convenient way to enjoy [plant-based foods](https://www.trendhunter.com/trends/gosh-and-urban-eat) when going about their daily routine. The products include three sandwiches and [two snacking pot](https://www.trendhunter.com/trends/delice-to-go), which are each crafted using the brand's plant-based meat alternatives. Priced between £2.50 and £4, the plant-based products are arriving at [WHSmith](https://www.trendhunter.com/trends/heinz-brekkie) locations in the UK for consumers to pick up as a meal or snack at their leisure. Co-Founder Andy Shovel commented on the new THIS food-to-go range saying, "Working with WHSmith to deliver this range has been epic. Travel retail has picked up enormously and it’s another opportunity to show people how good plant-based food can be.’’ ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 80% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Convenience Foods:** Opportunity for meat alternative brands to expand their offerings with convenient plant-based options for people on-the-go. - **Travel Retail Plant-based Foods:** The rise in travel retail provides a new market for plant-based food brands to offer their products to people on-the-go. - **Snacking Pot Products:** Opportunity for plant-based food brands to innovate snacking pot products, catering to consumer demand for on-the-go snacking. ### Industries Being Reshaped - **Plant-based Foods Industry:** Brands in the plant-based foods industry can capitalize on the demand for convenient, on-the-go products, expanding options for consumers while increasing sales revenue. - **Travel Retail Industry:** Plant-based food brands can reach a new market by offering products at travel retail locations, catering to consumers who are on-the-go and looking for convenient snack options. - **Convenience Store Industry:** Convenience stores can boost sales by offering an expanding range of plant-based food options, catering to the growing demand for convenient, on-the-go, plant-based snacks and meal options. ## Related on Trend Hunter - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Meat-Free New Year Meals](https://www.trendhunter.com/trends/this-product.md) - [Expanded Plant-Based Sandwich Ranges](https://www.trendhunter.com/trends/urban-eat-roots.md) - [Collaboration Plant-Based Raviolis](https://www.trendhunter.com/trends/dellugo-this.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md)