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# Fake Blood Beverages
“Tru Blood” Promotes Vampire Show

By Sandra Winn | Published 2008-08-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/this-bloods-for-you-trublood-synthetic-blood-nourishment-beverage
References: [dexigner](http://www.dexigner.com/digital/news-g15599.html) & [trubeverage](http://trubeverage.com/)

**Behavior Design** has come up with one bloody good marketing campaign, called *Tru Blood*, to promote HBO’s new vampire series*[True Blood](http://www.hbo.com/trueblood/)*, set to air on September 7, 2008, at 9pm EST.

The ***Tru Blood Synthetic Blood Nourishment Beverage*** is used in the series and enables vampires to “embrace the night… all of the flavor, none of the bite.” Keeping vampire fans in mind, Behavior Design has created a place for those with a thirst for blood, upon entrance to their [trubeverage.com](http://trubeverage.com/) site, to find the best synthetic *Tru Blood* beverage for them. Clicking the “What’s Your Type?” emblem brings up a fun and interactive program in which you can find your ideal beverage based on blood type.

Also available from the website are [Tru Blood t-shirts, hoodies](https://www.trendhunter.com/trends/vampire-slayer-collection), glasses, coffee cups, ladies boys briefs, and even onesies. All of which are dedicated to enticing vampire-o-philiacs into joining in for one grand *True Blood* global premiere party, *Embrace the Night ‘08*.

Don your vampire attire and head out with your cool vampire friends on September 7, and “Embrace the Night”, which the TruBlood website postulates will be a, “pulse-pounding, post-sundown, all-night party unfolding all over the globe.”

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 46% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Synthetic Beverages:** The creation of synthetic beverages opens up opportunities for new product lines.
- **Interactive Marketing:** Interactive marketing campaigns can engage users in a fun and unique way, fostering brand loyalty.
- **Fandom Engagement:** Engaging with a show's fandom can lead to increased visibility and sales through merchandise and events.

### Where This Applies

- **Beverage Industry:** The beverage industry should look into creating synthetic product lines to cater to new markets.
- **Marketing Industry:** The marketing industry should explore new interactive techniques to get an audience engaged with brand campaigns.
- **Entertainment Industry:** The entertainment industry should seek to engage with their fandoms through merchandise and events to expand their brand visibility.

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