# Charitable Snack Bars 'This Bar Saves Lives' is a Granola Bar That Supports a Good Cause By Katherine Pendrill | Published 2016-04-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/this-bar-saves-lives References: [foodnavigator-usa](http://www.foodnavigator-usa.com/Manufacturers/From-Cougar-Town-to-mission-driven-marketing-This-Bar-Saves-Lives) & [thisbarsaveslives](http://www.thisbarsaveslives.com/pages/our-cause) Actor Ryan Devlin created a new granola bar called 'This Bar Saves Lives' that can help improve the lives of children in need. Dreamed up after a life-changing trip to Liberia, Devlin's granola bars are sold using the popular [one-for-one model](https://www.trendhunter.com/trends/snackgiving-campaign). Just as the name suggests, This Bar Saves Lives is a charitable business initiative that is dedicated to saving the lives of children in need. For each bar sold, the company will donate a packet of PlumpyNut's life-saving food to a hungry child. These packets are distributed by the company's charitable partners, which include organizations such as Free the Children and Action Against Hunger. Not only do the granola bars support a good cause, but they are also designed to provide consumers with a healthy snack option. Each bar is made with [gluten-free, GMO-free and Fair Trade ingredients](https://www.trendhunter.com/trends/organic-snack-bar) for a wholesome, nutrient-rich snack. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Charitable Business:** Opportunity to start a business initiative that gives back to communities through a charitable cause without compromising quality of products. - **One-for-one Model:** Innovative marketing strategy that encourages people to purchase products which in turn will help others in need, promoting social responsibility among consumers. - **Healthy Snack Options:** Potential to create healthier snack alternatives with gluten-free, GMO-free, and fair trade ingredients while supporting a social cause. ### Where This Applies - **Food and Beverage:** Industry can implement a social cause or give back program to promote healthier options and create a positive social impact. - **Charitable Organizations:** Organizations can collaborate with businesses to distribute aid to developing countries, and promote the importance of corporate social responsibility among companies. - **Marketing and Advertising:** Opportunity to create marketing campaigns that promote social responsibility and incentivize consumers to make purchases that give back to the community. ## Related on Trend Hunter - [Purpose-Led Snack Bars](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar.md) - [Refugee-Supporting Protein Bars](https://www.trendhunter.com/trends/kind-choose-love.md) - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Musician-Inspired Snack Bars](https://www.trendhunter.com/trends/chocolate-mrazberry.md) - [Cancer Awareness Snack Bars](https://www.trendhunter.com/trends/bobos-chocolate-almond-brownie-bar.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Charitable Granola Campaigns](https://www.trendhunter.com/trends/acts-of-love.md)