# Digital Dermatology Platforms Thirty Madison Launches New Skincare Platform Called Facet By Niko Pajkovic | Published 2022-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thirty-madison References: [healthcareitnews](https://www.healthcareitnews.com/news/thirty-madison-launches-virtual-dermatology-platform)  Thirty Madison is an American virtual healthcare company that specializes in helping patients suffering from chronic illness by providing them with a range of innovative, digital-forward solutions. Now, the company has announced the launch of Facet a new digital platform geared towards [dermatology and skincare](https://www.trendhunter.com/trends/skincare-digital-coach). The new platform aims to address common skincare conditions such as acne, rosacea, eczema, dandruff, melasma, and aging by offering users [custom skincare plans](https://www.trendhunter.com/trends/beautyboostr) and access to over 50 [clinically-backed prescriptions](https://www.trendhunter.com/trends/dermatologist-approved). "For patients with conditions like psoriasis or eczema, every product they use plays an important role in managing their condition – from their daily face wash and moisturizer to an oral treatment or an injectable – and finding the right mix of treatments is critical to achieving healthy skin," said Dr. Peter Young. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Custom Skincare Plans:** Facet's personalized, clinically-backed skincare plans is a disruptive innovation for the dermatology industry. - **Virtual Healthcare Platforms:** The growth of digital dermatology platforms like Facet represents a disruptive innovation for the healthcare industry, facilitating remote access to skincare support and prescription delivery. - **Clinically-backed Prescriptions:** Facet's provision of over 50 clinically-backed skincare prescriptions is a disruptive innovation for the beauty industry, offering specialized products for people with specific skin conditions. ### Who This Affects Most - **Dermatology:** Facet's personalized skincare plans is a disruptive innovation for the dermatology industry. - **Healthcare:** Facet's virtual healthcare platform, providing remote skincare support and prescription delivery is a disruptive innovation for the healthcare industry. - **Beauty:** Facet's provision of specialized, clinically-backed skincare prescriptions is a disruptive innovation for the beauty industry. ## Related on Trend Hunter - [Skincare-Focused Digital Health Services](https://www.trendhunter.com/trends/digital-health-service.md) - [Digitized Skincare Platforms](https://www.trendhunter.com/trends/skin-surveyor.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [Informative Skincare Initiatives](https://www.trendhunter.com/trends/honoryourskin-campaign.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [Dermatology-Backed Skincare Coaches](https://www.trendhunter.com/trends/skincare-digital-coach.md) - [Advanced AI Skin Assessments](https://www.trendhunter.com/trends/hautai-face-analysis-30.md) - [AI-Powered Aesthetic Systems](https://www.trendhunter.com/trends/medispa-ai-pro-30.md) - [Affordable Dermatologist Skincare](https://www.trendhunter.com/trends/remedy-skincare.md)