# Potent Limited-Edition Beers Thirsty Planet Brewing Co. Has a New IPA to Celebrate Its Anniversary By Mishal Omar | Published 2017-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thirsty-planet-brewing-co References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/the-damn-7-pack.html) & [husbandmen](http://www.husbandmen.com/) The Austin-based brewery Thirsty Planet Brewing Co. is celebrating its seventh anniversary with a quirky and playfully designed [collection of IPAs](https://www.trendhunter.com/trends/empyrean-brewing). The brand's 'Buckethead' collection offers seven beers, one for each year that the Thirsty Planet Brewing Co. has been operating. To coincide with the name of the beer, the collection is offered in an "ice-ready bucket" – making it ideally suited for the parties and events it is served at. The beers themselves are offered at a potent 8.9% alcohol content, slightly higher than the average alcohol content offered in most of its kind. The IPAs are only available for a limited time. These celebratory beers and their designs work to offer a creative, standout product for [beer aficionados](https://www.trendhunter.com/trends/range-of-beers). ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Beers:** Craft breweries can create limited-edition beers to celebrate milestones and offer unique experiences to beer enthusiasts. - **Quirky and Playfully Designed Collections:** Brands can develop collections of beers with quirky and playful designs to attract attention and create a memorable experience for consumers. - **Higher Alcohol Content Ipas:** Craft breweries can experiment with higher alcohol content IPAs to provide a distinct and potent flavor profile for beer connoisseurs. ### Sectors Adopting This - **Craft Brewery:** Craft breweries can leverage limited-edition beers and quirky beer collections to drive customer engagement and increase sales. - **Event Planning:** Event planners can incorporate limited-edition beers with unique designs into parties and events to offer a distinct and memorable experience for attendees. - **Alcohol Beverage Industry:** The alcohol beverage industry can explore the potential of higher alcohol content IPAs as a way to expand product offerings and cater to niche consumer preferences. ## Related on Trend Hunter - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Funky Imperial IPAs](https://www.trendhunter.com/trends/funky-imperial-ipa.md) - [Trailblazing West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipas.md) - [Potent Imperial IPAs](https://www.trendhunter.com/trends/potent-imperial-ipa.md) - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [IPA Beer-Celebrating Events](https://www.trendhunter.com/trends/goldwater-brewing-company.md) - [Outdoorsy Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipa.md) - [Towering Double IPAs](https://www.trendhunter.com/trends/towering-double-ipa.md) - [Brashly Hopped Double IPAs](https://www.trendhunter.com/trends/hopped-double-ipas.md)