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# Softly Tailored Sensual Fashion
Edward Cuming Launches His New THIRSTY! Collection For SS23

By Amy Duong | Published 2022-10-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/thirsty-collection
References: [hypebeast](https://hypebeast.com/2022/10/edward-cuming-spring-summer-2023-collection-thirsty-lookbook-emerging-designer) & [edwardcuming](https://www.edwardcuming.com/)

Madrid-based fashion designer Edward Cuming introduces his newest THIRSTY! collection that is designed for the Spring/Summer 2022 season. The entire range is full of playful looks and it is captured by Jules Moskovtchenko in a bright lookbook.

This marks the designer's most comprehensive co-ed capsule yet and it is highlighted by the [tailoring and soft cuts](https://www.trendhunter.com/trends/graphpaper-ss26) of the shapes. It is led by bright colors and retro themes as well. Speaking about the new collection, Cuming states, “I want to encourage people to try a garish, silky, purple pair of trousers – to feel excited, bold, and confident in what they wear and who they are — even if it won’t sell thousands of units.”

Image Credit: Jules Moskovtchenko

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 77% | Activity: 11% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Soft Tailoring:** Designing formal wear with soft materials creates an opportunity for comfortable yet stylish office wear.
- **Color Pop:** Incorporating bold, bright colors in fashion is an opportunity to break traditional monotony and add excitement to everyday wardrobes.
- **Retro Revival:** Reintroducing retro themes in modern fashion opens opportunities to merge past and present aesthetics to create unique and youthful collections.

### Industries Being Reshaped

- **Fashion:** Fashion designers can explore opportunities in producing comfortable office wear with a bold range of colors and retro themes to cater to professionals who want to deviate from traditional styles.
- **Retail:** Retail shops can extend their product lines by incorporating fashion pieces that merge retro styles with modern aesthetics to create unique looks for their market.
- **Marketing:** Marketing agencies can leverage the trend of playful, colorful, and retro-inspired fashion to create campaigns that resonate with their target audiences and align their brand messaging with current fashion trends.

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