# Mobile-Recognition Retail LXR & Co.'s Innovation Store Uses the Thirdshelf App to Track Customers By Megan Facciuolo | Published 2014-06-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/thirdshelf-app References: [fashinvest](http://www.fashinvest.com/lxr-launched-innovation-store-canadas-dx3/) & [lxrco](http://www.lxrco.com/) LXR & Co. recently launched the Innovation Store, which uses the Thirdshelf app to transform customers' shopping experiences. The company claims its store uses the world's most advanced retail technology. The Innovation Store offers a highly personalized shopping experience. LXR & Co.'s mobile app links shoppers to the store, the store's products and the store's staff. Upon entering the store, the app enables the customers to be recognized by the beacons and iPads in the store. In turn, the recognition allows employees to approach the customers with relative knowledge and suggestions. Based on the customer's app history, the sales clerks will be able to know their purchase history, name and style. LXR & Co. believes that "mobile technology can truly unlock huge value for retailers" and can "give them the data and tools to enhance customers' in-store experience." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Shopping:** Using mobile app and recognition technology, retailers can offer highly personalized shopping experiences to customers. - **Mobile App Integration:** Integrating mobile apps with retail stores allows for seamless tracking of customer preferences and history. - **Enhanced Customer Experience:** Leveraging mobile technology and data analytics can greatly enhance the overall in-store experience for customers. ### Sectors Adopting This - **Retail:** Retail industry can leverage mobile app technology and customer recognition to create unique and personalized shopping experiences. - **Technology:** Developing innovative mobile recognition solutions can offer disruptive opportunities in the technology industry. - **Data Analytics:** Leveraging customer data collected through mobile apps opens up potential for disruptive innovation in the data analytics industry. ## Related on Trend Hunter - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Rewarding AI Shopping Apps](https://www.trendhunter.com/trends/shopup.md) - [AI Retail Experiences](https://www.trendhunter.com/trends/instore-customer-journeys.md) - [Virtual Retail Solutions](https://www.trendhunter.com/trends/store-intelligence.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md)