# Artisanal Coffee Entrepreneuers This Third Wave Coffee House Strives for the Best Brew By Angela Rajic | Published 2013-11-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/third-wave-coffee References: [facebook](https://www.facebook.com/FlatlandsCoffee) & [kickstarter](http://www.kickstarter.com/projects/960621923/flatlands-coffee-an-authentic-coffee-experience) Coffee shops are an extremely lucrative market with a new competitor on its way in: third wave coffee and coffee houses. Third wave refers to the increasing demand for [top quality hand-crafted coffee](https://www.trendhunter.com/trends/ai-free-coffee), espressos and teas. These shops are the go-to places for coffee innovation and dedication to quality Flatlands third wave coffee house has been dedicated to experimenting with [14 different brewing methods](https://www.trendhunter.com/trends/pour-over-drip-coffee) and doing in-depth research into finding the [highest-quality teas](https://www.trendhunter.com/trends/bacha-coffee) for the same handcrafted experience it hopes to bring with its coffee. Third wave coffee houses are the next innovation in selling coffee, bringing its fans inexpensive, but interesting brews in paper cups, as well as high-quality coffee made with skill and care. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 18% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Third Wave Coffee:** The trend of increasing demand for top quality hand-crafted coffee, espressos, and teas, providing an opportunity for coffee shops to focus on innovation and dedication to quality. - **Coffee Innovation:** The trend of coffee shops experimenting with different brewing methods and sourcing the highest-quality teas, offering customers a unique and handcrafted coffee experience. - **Dedication to Quality:** The trend of coffee houses focusing on providing high-quality coffee made with skill and care, emphasizing the importance of quality in the coffee industry. ### Who This Affects Most - **Coffee Shops:** The coffee shop industry can tap into the trend of third wave coffee and coffee innovation by offering top-quality hand-crafted coffee, espressos, and teas to meet the increasing consumer demand. - **Brewing Equipment:** The brewing equipment industry can take advantage of the trend of third wave coffee and coffee innovation by developing and providing advanced brewing methods and tools to meet the needs of coffee houses seeking to experiment and deliver high-quality brews. - **Tea Suppliers:** The tea industry can capitalize on the trend of coffee houses researching and sourcing the highest-quality teas by collaborating with coffee shops to offer a wide variety of premium teas and enhance the handcrafted coffee experience. ## Related on Trend Hunter - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Festive Dessert-Themed Cafe Drinks](https://www.trendhunter.com/trends/third-wave-coffee-happy-holidays-menu.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Groundbreaking Decaf Coffee Ranges](https://www.trendhunter.com/trends/city-boy-coffee.md) - [Specialty Coffee Marketplaces](https://www.trendhunter.com/trends/coffee-marketplace.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Independent Coffee Shop Solutions](https://www.trendhunter.com/trends/independent-coffee-shop.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Coffee-Focused Education Programs](https://www.trendhunter.com/trends/2025-educational-programming.md)