# Third Floor Lingerie Hot New Canadian Brand By Fashion Spy | Published 2006-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/third-floor-lingerie-hot-new-canadian-brand References: [blog.stylehive](http://blog.stylehive.com/index.php/weblog/entry/hot-brand-third-floor-lingerie-frivolous-necessities/) & [thirdfloordesign](http://www.thirdfloordesign.com/fr/) Third Floor Design is a hot boutique lingerie shop based in Vancouver, Canada. The designers, Tiffany Ho and Brenda Li create [colorful, sexy designs](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection) which are starting to get international exposure. Style Hive writes, "Third Floor Design artistically blends sly whimsicality with complete comfort in a fun and sexy way. Their lingerie includes luxury fabrics and colors unconventional to underwear" **Implications** - The [seductive nature of lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) has taken on a new, colorful look that's transforming the idea of sensuality. Brands are shifting towards friendlier images that are accessible and appropriate for all while maintaining a certain level of seductive appeal. With consumers looking for fresh ideas on a constant basis, companies should look to reinvent certain themes so that a new perspective can be provided for purchasers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 91% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Colorful Lingerie Designs:** Brands can explore opportunities to create colorful lingerie designs that are fun and sexy for a wider audience. - **Accessible Sensuality:** Lingerie brands can focus on creating friendly and accessible images while maintaining a certain level of seductive appeal. - **New Perspectives on Lingerie:** There is a need for constant reinvention of certain lingerie themes to provide fresh ideas for consumers. ### Industries Being Reshaped - **Lingerie Industry:** The lingerie industry can tap into the trend of colorful and fun designs to attract a wider audience. - **Fashion Industry:** The fashion industry can explore opportunities to create innovative and playful lingerie designs. - **Body Positivity Industry:** Brands and influencers promoting body positivity can collaborate with lingerie companies to promote inclusive, accessible, and fun lingerie for everyone. ## Related on Trend Hunter - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Reversible Loungewear Collections](https://www.trendhunter.com/trends/holiday-sets.md)