# Iconic Band Snack Branding The THINSTERS Grateful Dead Limited-Edition Packaging is Celebratory By Michael Hemsworth | Published 2019-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thinsters-grateful-dead References: [preparedfoods](https://www.preparedfoods.com/articles/122492-thinsters-grateful-dead-limited-edition-packaging) & [thinsters](http://www.thinsters.com/) The THINSTERS [Grateful Dead](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead) limited-edition packaging has been unveiled as a partnership to offer consumers a celebratory snack that pays homage to the iconic rock band. The new packaging has been created for the brand's Chocolate Chip and Toasted Coconut flavor varieties, and is characterized by a series of visual accents including stars and ethereal imagery. The packaging also places the dancing Grateful Dead bears front and center to make the products instantly recognizable as a branded product. The THINSTERS Grateful Dead limited-edition packaging will be available from June through August 2019 and will also be promoted with a [social media campaign](https://www.trendhunter.com/trends/flamin-hot-brands). Consumers can use the #GratefulThinsters hashtag to join the conversation and interact with other fans of the partnership. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Limited-edition Packaging:** Opportunity for brands to create collaborations with iconic brands to attract consumer attention through collectible packaging. - **Brand Partnerships:** Opportunity for brands to collaborate with popular bands or artists to create unique and memorable product offerings. - **Social Media Campaigns:** Opportunity to leverage social media platforms to engage consumers in conversations and build brand communities. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to partner with popular brands to create limited-edition products and boost sales. - **Packaging:** Opportunity for packaging companies to offer innovative design solutions for limited-edition collaborations and help brands stand out on shelves. - **Marketing and Advertising:** Opportunity for marketing agencies to develop creative social media campaigns that generate buzz and connect with targeted audiences. ## Related on Trend Hunter - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Collaborative Rock Band Candies](https://www.trendhunter.com/trends/haribo-linkin-park-gummy-mix.md) - [Spooky Comedic Cookies](https://www.trendhunter.com/trends/dark-chocolate-vanilla-fudge-stripes.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Retro Breakfast Pasty Packaging](https://www.trendhunter.com/trends/poptarts-throwback-packs.md) - [Nostalgic Series-Inspired Cookies](https://www.trendhunter.com/trends/chips-ahoy-x-stranger-things.md) - [Summertime Americana Chip Branding](https://www.trendhunter.com/trends/pringles-fourth-of-july.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md)