# Undead Television Pranks The Thinkmodo Zombie Experiment NYC Video Scared Unsuspecting Residents By Courtney Scharf | Published 2012-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/thinkmodo-zombie-experiment-nyc References: [creativecriminals](http://creativecriminals.com/outdoor/walking-dead-experiment-in-ny/) & [youtube](http://www.youtube.com/user/putzombiesback?feature=watch) The Thinkmodo Zombie Experiment NYC video is a hilarious capture of a well-executed stunt done in the name of popular TV hit 'The Walking Dead.' The stunt had many people dress up in [elaborate undead gear](https://www.trendhunter.com/trends/zombie-apocalypse-red-bull-infusion), and those involved had a wide range of ages and occupations. The costuming and makeup for the stunt was immensely realistic, and managed to truly frighten more than a few bystanders. The video is well-edited, and shows both the reactions and the work that went into creating this stunt in an entertaining way. Addictive to watch and sure to improve ratings for the next season of The Walking Dead, this [publicity stunt](https://www.trendhunter.com/trends/cellphone-bill) is a light-hearted but shocking way to raise awareness of the show. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Realistic Pranks:** Opportunity to create realistic and entertaining pranks that capture people's attention and go viral. - **Experiential Marketing:** Opportunity to use immersive experiences to promote products or TV shows and generate buzz. - **Social Media Stunts:** Opportunity to create attention-grabbing stunts that can go viral and reach a large audience on social media. ### Sectors Adopting This - **Entertainment:** Opportunity for TV shows, movies, and entertainment companies to use creative stunts and pranks to generate publicity and engage audiences. - **Advertising:** Opportunity for advertisers to utilize unconventional and attention-grabbing stunts to create brand awareness and increase visibility. - **Event Management:** Opportunity for event planners to incorporate experiential marketing and immersive experiences to make events more memorable and engaging. ## Related on Trend Hunter - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Undead Easter Treats](https://www.trendhunter.com/trends/sugar-plum-chocolate-zombie-bunny.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Commemorative Undead Whiskeys](https://www.trendhunter.com/trends/sexton-single-malt.md)