# Saturated University Promotions Deakin University's Think Young Ad Encourages Innovative Thinking By Riley von Niessen | Published 2017-01-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/think-young References: [campaignasia](http://www.campaignasia.com/video/university-ad-campaign-stands-out-may-make-eyes-bleed/429298) & [youtube](https://www.youtube.com/watch?v=AWYayIBJncE) Deakin University, a post-secondary institution that's situated in the Australian state of Victoria, released a short promotional video dubbed 'Think Young.' Highly saturated, the video makes use of bold hues of neon pink, purple and indigo. These colors form a graphic representation of a wall of pillars, which a young man stares at from afar. A female narrator speaks over calming music throughout the ad, considering the innovative practices that the post-secondary institution incorporates. With both its strong visual representation and the narration that paired with it, Think Young shows that Deakin University is well-suited to those who are looking for a powerful creative outlet that will allow them to reach their full potential. Due to its unconventional look, this ad allows the Australian school to standout in a "cluttered University advertising landscape." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What Makes This Trend Stand Out - **Bold Color Advertisements:** The use of bold, highly saturated colors in advertising creates an opportunity for disruptive visual marketing strategies. - **Narrative-driven Promotions:** Incorporating a narrative into promotional material can create more engaging and memorable advertising. - **Innovative Institution Branding:** Using unique promotional materials, like Deakin University's 'Think Young' video, can differentiate from traditional marketing tactics and attract potential students. ### Sectors Adopting This - **Higher Education:** Post-secondary institutions can benefit from disruptive branding strategies like those utilized by Deakin University. - **Marketing and Advertising:** Marketing and advertising agencies can explore creative and unconventional approaches after seeing the success of Deakin University's unique promotional video. - **Design and Visual Media:** The use of bold colors and graphic visuals in advertising campaigns showcases an opportunity for designers to create eye-catching and disruptive branding content. ## Related on Trend Hunter - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Student Achievement Platforms](https://www.trendhunter.com/trends/dreamyuni.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md)