# Simulated Crash Bathroom Pranks The Think! Pub Loo Shocker Campaign Dissuades Drinking and Driving By Meghan Young | Published 2013-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/think-pub-loo-shocker References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/06/think-pub-loo-shoker/) & [leoburnett](http://www.leoburnett.com) Unfortunately for many, experiencing a life-threatening accident is what drives home a message more than words or even imagery; the Think! Pub Loo Shocker publicity stunt manages to simulate an actual car crash right in the restroom of a bar. Patrons stepping in to use the urinals are in for a rude awakening when they approach the sink to wash their hands. Before they know it, the glass breaks and a bloody mannequin's face crashes through as though it were the windshield of a car. Conceived and executed by the Leo Burnett ad agency branch based in London, United Kingdom, the Think! Pub Loo Shocker publicity stunt could very well lead to some [smart decision making](https://www.trendhunter.com/trends/winter-water-safety). It was art directed by Phil Deacon and Sabina Kelly. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 35% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Immersive Advertising Campaigns:** Simulated experiences are a new trend in advertising that helps to deliver powerful messages through interactive campaigns. - **Psychological Advertising Techniques:** The use of psychological techniques such as fear and shock are becoming commonly used in campaigns to capture consumers' attention and drive behavioural changes. - **Preventative Advertising Messaging:** Simulated crises that highlight the dangers of certain behaviours could be a future trend in preventative advertising messaging. ### Where This Applies - **Advertising:** The advertising industry can use shock tactics and simulated experiences to generate attention toward critical causes or deliver important messages to the public. - **Public Safety:** The public safety sector can benefit from the use of immersive techniques that help to deliver critical messages and create behavioural changes in individuals. - **Entertainment:** The entertainment industry could use the trend of immersive environments to create new experiences for their viewers that give them a heightened sense of realism and emotional connection to the story being told. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md)