# Crispy Rice Protein Bars think! Crispy Squares Add Nutritional Value to a Nostalgic Treat By Laura McQuarrie | Published 2025-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/think-crispy-squares References: [prnewswire](https://www.prnewswire.com/news-releases/think-introduces-crispy-squares-a-protein-packed-twist-on-beloved-crispy-rice-treats-302469221.html) & [thinkproducts](https://www.thinkproducts.com/products/crisp-high-protein-bar-chocolate-crisp?srsltid=AfmBOopDiLv6Zkt7c5gfUA25vp1J-sn37xKvfbM3zVcO0RHVxN3wrRSv)  Gooey, sweet marshmallow crisp treats are a childhood favorite and with added protein, think! Crispy Squares are even more enticing as a satisfying, better-for-you indulgence. The gooey, classic and crisp treat reimagined for a new generation of conscious snackers shares 15 grams of protein in a portable format with just three to four grams of sugar per serving. These gluten-free snacks are made with just a handful of simple ingredients and they're joining think!'s protein bar lineup in craveable varieties like original Marshmallow Crunch, Chocolate Crunch and salty-sweet Toffee Pretzel Crunch. The new think! Crispy Squares tick off a lot of boxes for grown-up snackers—they are high in protein, reminiscent of a nostalgic snack, minimally processed, and sweet enough to satisfy without overloading on sugar. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 52% | Activity: 64% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-infused Nostalgia:** Reimagining nostalgic treats with added protein creates a guilt-free indulgence that appeals to health-conscious consumers seeking familiar flavors. - **Low-sugar Satisfaction:** Consumers are increasingly drawn to snacks that balance sweet indulgence with minimal sugar, offering a healthier alternative to traditional sugary treats. - **Minimalist Ingredient Snacking:** There is a growing preference for snacks boasting minimal, recognizable ingredients, reflecting a shift towards transparency and simplicity in food products. ### Sectors Adopting This - **Functional Foods:** The melding of nostalgic flavors with contemporary nutritional needs presents opportunities for innovation in the functional foods sector. - **Health-conscious Snacking:** The demand for snacks that provide both health benefits and satisfying flavors is driving growth in the health-conscious snacking industry. - **Gluten-free Products:** Increased consumer interest in gluten-free options is fueling opportunities for new product development in the gluten-free market. ## Related on Trend Hunter - [Dessert-Inspired Protein Bars](https://www.trendhunter.com/trends/think-high-protein-protein-bars.md) - [Protein Rice Crisp Treats](https://www.trendhunter.com/trends/protein-rice-treats.md) - [Tasty Mini Protein Bars](https://www.trendhunter.com/trends/think-minis.md) - [High-Protein Cereal Bars](https://www.trendhunter.com/trends/magic-spoon-treats.md) - [Better-For-You Marshmallow Bars](https://www.trendhunter.com/trends/crispy-rice-bars.md) - [Collaboration Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/think-minis-protein-snack-bars.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Crispy Protein Bars](https://www.trendhunter.com/trends/protein-crunchy-bar.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md)