# Nutritional Focus-Enhancing Coffee Kits Four Sigmatic Offers the Think Challenge Kit By Kalin Ned | Published 2024-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/think-challenge-kit References: [us.foursigmatic](https://us.foursigmatic.com/products/think-challenge-kit?variant=40877711851556)  Four Sigmatic's Think Challenge Kit promises to "supercharge your focus and energy with a month's supply of everything you need for a [brain-boosting brew](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew)." The kit presents an excellent option for consumers looking for effective and convenient ways to improve their [cognitive function and energy levels](https://www.trendhunter.com/trends/productivity-drink). Four Sigmatic's Think Challenge Kit includes a curated collection of the brand's best-selling products. The company also throws in a frother & motivational tracker for the first subscription. However, the Think Challenge Kit is a one-time purchase. It includes two bags of ground Think Organic Coffee, two bags of Think Vanilla Coconut Organic Creamer, one bag Bag of [Focus Organic Mushroom Blend](https://www.trendhunter.com/trends/organic-performance-mushrooms), a frother, a mushroom tracker, optional motivational reminders, and a promotional bonus for those who choose to opt in for the reminders. Image Credit: Four Sigmatic ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 63% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Brain-boosting Beverages:** The rise of functional beverages that enhance cognitive function and energy levels is capturing consumer attention. - **Subscription-based Wellness Kits:** Bundling health and wellness products into convenient subscription kits is becoming an appealing option for health-conscious consumers. - **Multi-functional Coffee Products:** Coffee products that combine traditional benefits with additional health-boosting ingredients are gaining traction in the market. ### Who This Affects Most - **Health and Wellness:** The industry is expanding with innovative products designed to boost cognitive performance and overall health. - **Functional Foods and Beverages:** Products that provide pharmaceutical-like benefits are emerging as a strong segment within the food and beverage industry. - **Direct-to-consumer Subscriptions:** Subscription models for wellness products are providing a new level of convenience and personalization for consumers. ## Related on Trend Hunter - [Cognitive Support Coffees](https://www.trendhunter.com/trends/think-cold-brew-ground-coffee.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md) - [Focus-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/focus-fuel.md) - [Mind-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/shroomi.md) - [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Mushroom-Fueled Functional Creamers](https://www.trendhunter.com/trends/functional-creamers.md) - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md)