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# Solemn City Boy Editorials
The Edgar Berg Things Are Easy Photoshoot is Withdrawn

By Jordy E | Published 2012-12-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/things-are-easy
References: [edgarberg](http://www.edgarberg.com) & [hufmagazine](http://www.hufmagazine.com)

The Edgar Berg Things Are Easy photoshoot will be displayed in HUF Magazine New York. Model Yannick Boetzkes is captured alone in each image, displaying his solitary side which is seldom seen in his productions.

Stylist Marina Kozlova contributed to the solemn set with [washed denim shirts](https://www.trendhunter.com/trends/still-doesnt-matter), loose graphic tank tops and [chunky work boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025). The apparel maintains a certain bad boy quality, and the tone of Berg's lonesome editorial is in line with this very trait.

Alongside Kozlova and Berg was assistant Alexander Marquant. Marquant offered another set of watchful eyes during the creation of HUF Magazine New York's Things Are Easy, further permitting the team to execute what is evidently a [detailed menswear montage](https://www.trendhunter.com/trends/jiyongkim-fw25) with a deep, dark attitude.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 91% | Activity: 62% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Solitary Side:** Capturing individuals alone in images offers opportunities for creating introspective and evocative content.
- **Bad Boy Apparel:** Continuing the trend of maintaining a certain bad boy quality in fashion through washed denim shirts, loose graphic tank tops, and chunky work boots.
- **Deep, Dark Attitude:** Creating detailed menswear montages with a deep, dark attitude opens up possibilities for defining a distinct aesthetic in fashion editorials.

### Where This Applies

- **Fashion Photography:** Expanding the use of capturing individuals alone in fashion photography can result in unique and captivating visuals.
- **Men's Fashion:** Exploring bad boy apparel trends can provide opportunities for brands to cater to the edgier side of men's fashion.
- **Fashion Editorial:** Developing a deep, dark attitude in fashion editorials can help brands create a distinct storytelling narrative and appeal to specific target audiences.

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