# Extra-Crispy Snack Chips The Boulder Canyon Thin & Crispy Potato Chips are Made with Avocado Oil By Michael Hemsworth | Published 2020-10-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thin-crispy-potato-chips References: [brandeating](https://www.brandeating.com/2020/10/boulder-canyon-launches-new-thin-and-crispy-non-kettle-potato-chips.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [bouldercanyon](https://bouldercanyon.com/) The [Boulder Canyon](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips) Thin & Crispy Potato Chips have been launched by the brand as a new product offering that is thinner and decidedly crispier than its original [kettle-cooked varieties](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors). The snack chips are characterized by their thin-cut style that has been expertly cooked in avocado oil to give them an ultra-crispy texture, while also increasing the healthful nature of the snack. The chips are likely to be a hit as a more mainstream option compared to the crunchier [kettle chips](https://www.trendhunter.com/trends/kettle-krinkle-chips) and help to diversify the brand's offerings. The Boulder Canyon Thin & Crispy Potato Chips will come in two flavor varieties including Classic Sea Salt and Cheddar Sour Cream, and will be available from both retailers nationwide as well as online. Image Credit: Boulder Canyon ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Avocado Oil Snack Chips:** Opportunity for brands to utilize avocado oil for healthier snack options. - **Thinner & Crispier Chips:** Disruptive innovation opportunity for snack companies to create a new category of snack chips with unique texture and taste. - **Diversification of Snack Offerings:** Brands can increase their market share and appeal to a wider audience by diversifying their product portfolio. ### Where This Applies - **Snack Food Industry:** Brands in the snack food industry can enhance their product offerings to include healthier and unique snack options. - **Health and Wellness Industry:** Opportunity for companies in the health and wellness industry to promote healthier snack options as part of a balanced diet. - **Retail Industry:** Retailers can target health-conscious consumers by stocking and promoting snack products that are made with natural and wholesome ingredients. ## Related on Trend Hunter - [Spiced Ranch Snack Chips](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips.md) - [Bold Avocado Oil-Fried Chips](https://www.trendhunter.com/trends/avocado-oil-potato-chips.md) - [Budget-Friendly Conscious Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips.md) - [Collaboration Pickle Potato Chips](https://www.trendhunter.com/trends/boulder-canyon-grillos-pickles.md) - [Dill Pickle-Flavored Chips](https://www.trendhunter.com/trends/classic-dill-pickle-chip.md) - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Veggie-Made Avocado Oil Snacks](https://www.trendhunter.com/trends/good-health-veggie-snacks.md) - [Collaboration Hot Sauce Snacks](https://www.trendhunter.com/trends/boulder-batch-yellowbird-habanero-potato-chips.md) - [Slow-Fried Olive Oil Chips](https://www.trendhunter.com/trends/extra-virgin-olive-oil-potato-chips.md)