# 100% Whole Grain Cookies Kodiak Cakes Introduces New 'Thin and Crispy Cookies' Lineup By Niko Pajkovic | Published 2022-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thin-and-crispy-cookies References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21041-kodiak-launches-three-cookie-flavors) & [kodiakcakes](https://kodiakcakes.com/)  [Kodiak](https://www.trendhunter.com/trends/proteinpacked-granola) Cakes, a pancake and waffle mix brand owned by L. Catterton, has announced the launch of an all-new baked snack product line called '[Thin](https://www.trendhunter.com/trends/thin-cookies-nyc) and Crispy Cookies.' The new line will consist of three cookie flavors: Chocolate Chip, Chocolate Chip Walnut, and Oatmeal Raisin. The new line of cookies is made with 100% whole grains and is entirely free of GMO-containing ingredients, making them a suitable snack option for health-conscious consumers. In addition, thanks to their hearty ingredients, each cookie packs a substantial 5 grams of protein. Currently, 'Thin and Crispy Cookies' are available for purchase at [Stop & Shop and Kroger](https://www.trendhunter.com/trends/tiny-tate) stores throughout the United States, where they are being sold at the suggested retail price of $4.99 per box. Image Credit: Kodiak Cakes ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Whole Grain Snacks:** By using whole grains instead of processed ingredients, companies can tap into the growing demand for healthier snack options. - **Protein-packed Snacks:** Including high amounts of protein in snacks can give companies a competitive edge, as more consumers look for filling and nutritious snacks on-the-go. - **Non-gmo Foods:** Demand for non-GMO foods is on the rise, and companies can capitalize on this by offering products that are free from genetically modified ingredients. ### Industries Being Reshaped - **Health Foods:** The health foods industry can benefit from incorporating whole grains, protein, and non-GMO ingredients into a variety of products. - **Snack Foods:** The snack foods industry can capitalize on the growing trend towards healthier snack options by creating products that prioritize whole grains, protein, and non-GMO ingredients. - **Retail:** Retailers can stay on top of the latest health trends by stocking their shelves with products that prioritize whole grains, protein, and non-GMO ingredients in order to cater to health-conscious consumers. ## Related on Trend Hunter - [Protein-Enriched Granolas](https://www.trendhunter.com/trends/proteinpacked-granola.md) - [Convenient Kids Breakfast Items](https://www.trendhunter.com/trends/kodiak-cakes-1.md) - [Ready-to-Eat Lifestyle-Conscious Cookies](https://www.trendhunter.com/trends/birch-benders-cookies.md) - [Whole Grain Protein-Packed Snacks](https://www.trendhunter.com/trends/kodiak-products.md) - [Tart Breakfast Baking Mixes](https://www.trendhunter.com/trends/kodiak-power-cakes-flapjack-waffle-mix.md) - [Protein Balls Baking Mix](https://www.trendhunter.com/trends/protein-balls1.md) - [Pea Protein Cookies](https://www.trendhunter.com/trends/catalina-crunch-2.md) - [Homestyle Protein Waffles](https://www.trendhunter.com/trends/homestyle-power-waffles.md) - [Crisp Thin Cookies](https://www.trendhunter.com/trends/thin-cookies-nyc.md)