# Football-Themed QSR Awards Arby’s Has Introduced the First Annual Thighsman Award By Kalin Ned | Published 2025-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thighsman-award References: [stories.inspirebrands](https://stories.inspirebrands.com/arbys-partners-with-football-legend-joe-theismann-to-debut-inaugural-thighsman-award/)  Arby’s is launching a fun and unique campaign with the introduction of the First Annual Thighsman Award, which aims to highlight the importance of offensive linemen in football. Traditionally, much of the attention in the sport is focused on skill positions, but Arby’s is shifting the spotlight to the players whose strength and presence on the front lines are crucial to a team's success. The inaugural Thighsman Award was presented by Joe Theisman to Mason Graham, a standout defensive lineman who has earned national recognition for his performance and leadership. To spread the love and recognition, [Arby's](https://www.trendhunter.com/trends/arbys-3) has also committed to "signing an additional 100 collegiate lineman to [NIL](https://www.trendhunter.com/trends/athletic-brewing-company1) deals in 2025, allowing them to get all the Arby's they want." This activation is a clever way to tap into both sports cultures. Image Credit: Arby’s ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 56% | Freshness: 33% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Football-Themed Tailgate Meals](https://www.trendhunter.com/trends/tailgate-meal.md) - [Basketball-Themed QSR Promotions](https://www.trendhunter.com/trends/arbys-3.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [Athlete-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/big-chicken-inside-the-sandwich-wars.md) - [Quirky Athlete-Centric Mayo Campaigns](https://www.trendhunter.com/trends/mayotivations-campaign.md) - [Host-Inspired QSR Meals](https://www.trendhunter.com/trends/wendys-and-fox-big-noon-kickoff.md) - [Football-Inspired QSR Rewards](https://www.trendhunter.com/trends/extra-sunday.md) - [Grill Master Comedian Sandwiches](https://www.trendhunter.com/trends/arbys-sandwich.md)