# Cultural Beauty Editorials Elle Vietnam's Thien Su Fashion Story Highlights Luxe Makeup Looks By Jana Pijak | Published 2014-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thien-su-fashion References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/thien-su-by-dannyson-pham-for-elle-vietnam-september-2013/) & [elle.vn](http://www.elle.vn/) Model Jiyoung stars in Elle Vietnam's 'Thien Su' fashion story. The brunette beauty is captured by photographer Dannyson Pham's lens while posing in a set of elegant studio portraits. Gracing the September 2014 issue of Elle Vietnam, the 'Thien Su' fashion story highlights a range of chic and [culturally themed beauty looks](https://www.trendhunter.com/trends/new-travel-campaign). The shoot's makeup is courtesy of Tung Chau who works alongside art director Dzung Yoko. Tung creates fresh-faced looks for Jiyoung that are paired with [expressive eyeshadow applications](https://www.trendhunter.com/trends/four-essential-sets). Whether experimenting with brown tones, amping up the model's features with a cat eye or blending green hues together, the makeup artist presents Elle Vietnam readers with a range of [autumn-ready makeup looks](https://www.trendhunter.com/trends/camlia-futura). The looks are paired with pulled-back pony-tails and daring hair net accessories. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 89% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cultural Beauty:** Exploring beauty looks inspired by different cultures for a more inclusive and diverse approach to makeup. - **Expressive Eyeshadow:** Experimenting with bold and creative eyeshadow applications to create unique and eye-catching looks. - **Autumn-ready Makeup:** Creating makeup looks that are suitable for the fall season, using warm and earthy tones. ### Where This Applies - **Fashion and Beauty:** Innovating in the fashion and beauty industry by incorporating cultural influences and diversity into beauty editorials. - **Makeup Artistry:** Opportunities for makeup artists to push creative boundaries and showcase their skills through expressive eyeshadow applications. - **Hair Accessories:** Designing and producing unique and daring hair accessories that complement and enhance makeup looks. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Vietnamese Culture-Honoring Balanced Lighting](https://www.trendhunter.com/trends/r-cy.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Vietnam-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/do-son-voyage-collection.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md)