# Clever Theft Ads This LG Slim TV Commercial Has a Surprise Ending By Josh Mears | Published 2012-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thief-ad References: [makocreative.blogspot](http://makocreative.blogspot.com/2012/01/fun-friday-lg-slim-tv-thief.html) & [lg](http://www.lg.com/ca_en/index.jsp) This attention-grabbing ad for the [LG](https://www.trendhunter.com/trends/lg-objet-tv) Slim TV features a man looking suspiciously at the CCTV camera. At first glance, the viewer is drawn in and begins to guess what will happen next, knowing something outrageous will occur. The man in question makes his way through the store backwards, never taking his eyes off the camera, at this point there is still no hint on what will happen. Finally, viewers see the man pass the front desk, and make a break for it out the door where onlookers finally realize he had been carrying a TV the whole time. This ad for the LG Slim TV cleverly showcases the product's premiere selling point: its flat, lightweight features. This commercial will certainly [steal your attention](https://www.trendhunter.com/trends/maxi-babybel-ad), and leave you wanting more. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Opportunities for advertisers to create attention-grabbing and engaging ads that captivate viewers. - **Surprise Marketing:** Using unexpected twists or surprises in marketing campaigns to create memorable experiences for consumers. - **Product Showcasing:** Demonstrating the key features and benefits of a product in a creative and innovative way. ### Who This Affects Most - **Television Advertising:** Innovations in TV advertising techniques and strategies to captivate and retain viewers' attention. - **Consumer Electronics:** Opportunities for electronics companies to showcase new and innovative features of their products in marketing campaigns. - **Creative Marketing:** Use of unique and clever marketing tactics to stand out in a highly competitive marketplace. ## Related on Trend Hunter - [Canvas-Like TVs](https://www.trendhunter.com/trends/lg-objet-tv.md) - [Portable Strap-Equipped Televisions](https://www.trendhunter.com/trends/stanbyme-1.md) - [Art-Inspired Gallery TVs](https://www.trendhunter.com/trends/lg-gallery-tv.md) - [Next-Generation TV Models](https://www.trendhunter.com/trends/oled-shelf-concept.md) - [Metallic Easel-Mounted TVs](https://www.trendhunter.com/trends/lg-oled-evo-tv.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Artistically Enhanced TVs](https://www.trendhunter.com/trends/stylish-tv.md) - [Wireless Transparent Oled TVs](https://www.trendhunter.com/trends/lg-signature-oled-t.md) - [Dual-Screen Smart TVs](https://www.trendhunter.com/trends/telly-tv.md)