# Laser-Etched Statement Sunglasses Rick Owens is Showcasing Its Thick-Framed Sunglasses By Daniel Johnson | Published 2019-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thickframed-sunglasses References: [hypebeast](https://hypebeast.com/2019/5/rick-owens-larry-rick-sunglasses) & [rickowens.eu](https://www.rickowens.eu/en/US) Rick Owens is showcasing its thick-framed sunglasses in its upcoming product release. The release features a new model of sunglasses, titled 'Larry Rick'. This model features a bulky frame and thick angled frames that give the glasses their distinct shape. The new sunglasses will be made available in several different color combinations. The company titles its available combinations 'Grey & Black', 'Black', 'Black & Silver', 'White & Silver', 'White & Black' as well as '[Transparent & Silver](https://www.trendhunter.com/trends/the-harwood-20).' The frames are laser-etched and each different color combination has a slightly different frame tint. Rick Owens' branding is featured on the inner sides of the arms of the sunglasses. Each pair is also sold with a leather case. Rick Owens' new thick-framed sunglasses are now available and have a price point of $680 USD. Image Credit: Rick Owens/HYPEBEAST ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Thick-framed Sunglasses:** Disruptive innovation opportunity: Develop a customizable thick-framed sunglasses line that allows customers to personalize color combinations and frame tints. - **Laser-etched Sunglasses:** Disruptive innovation opportunity: Explore laser etching technology to create intricate and unique patterns on sunglasses frames. - **Distinct Shaped Sunglasses:** Disruptive innovation opportunity: Design and manufacture sunglasses with unconventional and eye-catching shapes to cater to consumers who seek unique fashion accessories. ### Industries Being Reshaped - **Fashion Accessories:** Disruptive innovation opportunity: Introduce smart sunglasses with embedded technology, such as augmented reality displays or health-tracking features. - **Eyewear:** Disruptive innovation opportunity: Develop sustainable sunglasses made from biodegradable materials to address the growing demand for eco-friendly fashion. - **Luxury Goods:** Disruptive innovation opportunity: Create a subscription-based service that allows customers to rent designer sunglasses on a monthly basis, providing access to luxury eyewear at a fraction of the cost. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md)