# Oil-Infused Mascaras The GrandeDRAMA Intense Thickening Mascara is Infused with Castor Oil By Laura McQuarrie | Published 2019-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thickening-mascara References: [refinery29](https://www.refinery29.com/en-us/2019/05/231711/new-ulta-beauty-products-may-2019#slide-10) & [grandecosmetics](https://www.grandecosmetics.com/grandedrama-intense-thickening-mascara-with-caster-oil.html) Those who are already familiar with [Grande Cosmetics](https://www.trendhunter.com/trends/grande-cosmetics)' GrandeLASH serum will love the brand's new GrandeDRAMA Intense Thickening Mascara with Castor Oil, which combines the benefits of the [serum with mascara](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara) for added drama and volume. The mascara is infused with omega fatty acid-rich castor oil, which is commonly used as an at-home DIY treatment for thicker lashes. The [buildable product](https://www.trendhunter.com/trends/paradise-big-deal-mascara) promises to lift and lengthen lashes, all the while conditioning them and adding a healthy amount of shine. The nourishing mascara is paired with an hourglass-shaped applicator brush that helps the beneficial formula to be worked in between individual lashes for the utmost volume. The unique mascara product offers an example of how consumers' self-care rituals can inspire new formulas. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Oil-infused Cosmetics:** Disruptive innovation opportunity: Develop a range of oil-infused cosmetic products that offer added benefits such as conditioning and nourishment. - **Dual-function Beauty Products:** Disruptive innovation opportunity: Create beauty products that combine multiple benefits, such as mascara infused with serums for enhanced results. - **Niche Self-care Rituals:** Disruptive innovation opportunity: Tap into specific self-care rituals, like using castor oil for thicker lashes, to create unique and targeted beauty solutions. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Explore the use of natural ingredients and innovative formulations to create cosmetics that offer added benefits beyond traditional beauty. - **Beauty Accessories:** Disruptive innovation opportunity: Develop innovative applicator brushes and tools that improve the effectiveness of cosmetic products and enhance user experience. - **Personal Care:** Disruptive innovation opportunity: Expand the personal care market by creating products that cater to specific self-care rituals and offer unique benefits. ## Related on Trend Hunter - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [Clean Volumizing Mascaras](https://www.trendhunter.com/trends/clean-volumizing-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md)