# Magnetic Mineral Mascaras Benefit Cosmetics' They’re Real! Magnet Mascara Has a High-Tech Formula By Laura McQuarrie | Published 2021-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/theyre-real-magnet-mascara References: [benefitcosmetics](https://www.benefitcosmetics.com/en-gb/product/theyre-real-magnet-extreme-lengthening-mascara?product=TARMAGEM65-FULL&sku=EM65&utm_source=yt&utm_medium=social&utm_campaign=TAR2021&utm_content=caption) & [glossy.co](https://www.glossy.co/beauty/benefit-cosmetics-magnet-mascara/) Benefit Cosmetics' They’re Real! Magnet mascara is poised to become the beauty brand's top-selling mascara, as it provides a [powerful lift](https://www.trendhunter.com/trends/pupa-milano) with a high-tech formula. The [36-hour lengthening mascara](https://www.trendhunter.com/trends/pradascope) is flexible, lightweight and buildable, plus it maximizes length with an Extender Brush with a magnetically charged core. The Extender Brush is said to pull the Magnetic Mineral Enriched Formula "up and out beyond the tips of lashes" to make lashes look 40% longer. To introduce its newest innovation in mascara to the world, Benefit Cosmetics is launching a virtual Lash Factory with a photo booth, a custom [Instagram](https://www.trendhunter.com/trends/maybelline-new-york) filter, augmented reality try-on experiences, a live assembly line game and a chat experience to help people connect within the digital site. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 51% | Activity: 94% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **High-tech Mascara:** Opportunity to develop innovative formulations that utilize magnetic materials for enhanced product performance. - **Virtual Shopping Experience:** Opportunity to create engaging digital experiences with interactive and personalized components to enhance customer engagement and brand loyalty. - **AR Try-on Technology:** Opportunity to utilize augmented reality to allow customers to virtually try on products in an interactive and immersive way. ### Sectors Adopting This - **Beauty Industry:** Opportunity to create new product formulations with innovative technology that enhances product performance and consumer experience. - **Tech Industry:** Opportunity to develop new technologies to support virtual shopping and AR try-on experiences, enhancing consumer engagement and driving sales. - **Marketing Industry:** Opportunity to utilize interactive and personalized digital experiences to engage consumers and build brand loyalty. ## Related on Trend Hunter - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md)