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# Backyard Landmarks
Mansions Next to Hollywood Sign

By Going Like Sixty | Published 2008-02-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/they-stopped-making-land-mcmansions-may-overlook-hollywood-sign
References: [latimes](http://www.latimes.com/news/local/la-me-hollyhills13feb13,0,2150161.story)

Up to five [mega mansions](https://www.trendhunter.com/trends/bellaire-house) may soon pop up on one of the most cherished symbols of shallowness. The park behind the famous [Hollywood](https://www.trendhunter.com/trends/meta-hollywood) sign in L.A. is up for sale.

"A Chicago investment group said Tuesday that Los Angeles officials had failed to come up with the cash to preserve the [mountaintop](https://www.trendhunter.com/trends/wagner-ranch-nature-area) next to the iconic sign, so it has put the ridge up for sale," the LA Times reported.

Is there nothing sacred anymore? Central Park next? Well no, because the city owns Central Park.

Cahuenga Peak is privately owned. An astute L.A. city representative noted that he thought the city already owned it. $22,000,000 obo.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 25% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Landmark Development:** The sale of the park next to the Hollywood sign presents an opportunity for developers to create luxury landmarks in iconic locations.
- **Preservation and Conservation Fundraising:** The failure to secure funds for the preservation of Cahuenga Peak highlights the need for innovative fundraising strategies and platforms to protect natural landmarks.
- **Ownership of Public Landmarks:** The controversy surrounding the ownership of Cahuenga Peak raises important discussions regarding the ownership and protection of public landmarks.

### Where This Applies

- **Real Estate Development:** The sale of Cahuenga Peak presents a potential disruptive innovation opportunity for real estate developers to create unique, high-end properties in iconic locations.
- **Nonprofit Fundraising:** The failure to secure funds for park preservation highlights the need for disruptive innovation within the nonprofit fundraising industry to protect and conserve natural landmarks.
- **Government and Municipalities:** The controversy surrounding the ownership of Cahuenga Peak emphasizes the need for innovative solutions within government and municipalities for the ownership and management of public landmarks.

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