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# Pretentious Photography Parodies
The '@thexavius: Portrait of an Instagram Artist' Project Amuses

By Jennifer Gosnell | Published 2012-09-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/thexavius-portrait-of-an-instagram-artist
References: [mashable](http://mashable.com/2012/09/06/instagram-photographer-parody/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=5i9wUa8ofvE)

The '@thexavius: Portrait of an [Instagram](https://www.trendhunter.com/trends/instapocket) Artist' project examines the hilarity behind a fictional pretentious Instagram King. Taking the actions and words of the average pretentious Instagram user to an entirely new (and wonderful) level, the @thexavius: Portrait of an Instagram Artist video follows the fictional Instagram user @thexavius and his pursuit of the perfect Instagram photos.

Since being bought by [Facebook](https://www.trendhunter.com/trends/meta) last spring for a grand total of $1 billion, the massively popular social media platform has gained mainstream recognition and been the source of many spoofs and jokes.

The @thexavius project video centers around the pretentious world of "cutting a knife through society" with the photos taken by the fictional Instagram king. The video examines a hilarious element of today's hipster society and photography realm.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 2% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Instagram Parodies:** Creating humorous and satirical parodies of the Instagram world offers a disruptive opportunity for content producers and social media influencers.
- **Pretentious Social Media:** Mocking the pretentious behavior of social media users could be a way for brands to connect with audiences through humor and satire.
- **Hipster Culture Satire:** Creating content that pokes fun at the over-the-top nature of hipster culture could be a way to attract niche audiences and create a distinct brand identity.

### Industries Being Reshaped

- **Advertising:** Brands could utilize parodies and satire in their advertising campaigns to stand out from competitors and create a memorable brand image.
- **Entertainment:** Producing humorous content that parodies social media culture could be a profitable and popular area for the entertainment industry.
- **Internet Culture:** Satirizing internet culture and social media trends could be an opportunity for influencers and content creators to attract large, engaged audiences.

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