# Spherical Shooting Cameras The Ricoh Theta S Shoots 360-Degree Full HD Videos By Rahul Kalvapalle | Published 2015-09-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/theta-s References: [gizmag](http://www.gizmag.com/ricoh-theta-s-spherical-camera-details/39249/) & [ricohimaging](http://ricohimaging.com/product/theta-series/theta-s/) The new Ricoh Theta S is an elegantly designed spherical camera that is capable of capturing highly detailed [spherical photos and videos](https://www.trendhunter.com/trends/insta360-x4-air). In fact, this gadget's crystal-clear 360-degree videos can now be recorded in Full HD 1920 X 1080 at 30 frames per second. This Theta S does admittedly look quite similar to its well-known predecessor, but it features a number of handy refinements. For one, it is equipped with a faster [F2](https://www.trendhunter.com/trends/novi) aperture lens which can capture a [360-degree view](https://www.trendhunter.com/trends/x5-camera), while the large 12-megapixel CMOS sensors allow for an output of 14 megapixels. This allows the Theta S to capture more light and produce images and videos of a higher quality even in low light conditions. With its slick portable design and high-tech features, the Ricoh Theta S is looking to take the lead in the world of spherical photography gadgetry. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Spherical Photography:** The trend towards spherical photography is creating new markets for spherical cameras, which are quickly becoming more popular due to advancements in technology. - **360-degree Video Capture:** The emergence of 360-degree video capture technology is disrupting traditional photography and videography, and offering new possibilities for content creation. - **Low Light Performance:** Low light performance is becoming a key focus for camera innovators, driving the development of sensors and lenses that enable the capture of high quality images and video in dimly lit environments. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry is rapidly expanding to keep pace with advancements in camera technology, creating new opportunities for camera manufacturers to innovate and differentiate their offerings. - **Media and Entertainment:** The media and entertainment industry is embracing the trend towards spherical photography and 360-degree video capture, creating new opportunities for camera manufacturers to partner with this industry and create innovative products for content creators. - **Travel and Tourism:** The travel and tourism industry is embracing spherical photography and video capture as a means of showcasing destinations in a more immersive and interactive way, creating new opportunities for camera manufacturers to create products specifically tailored to this market. ## Related on Trend Hunter - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Redesigned 360-Degree Cameras](https://www.trendhunter.com/trends/ricoh-theta-ntop.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md) - [Low-Cost 360-Degree Cameras](https://www.trendhunter.com/trends/akaso-360.md) - [Immersive 360 camera debuts](https://www.trendhunter.com/trends/osmo-360.md) - [Miniature Spatial Cameras](https://www.trendhunter.com/trends/ursa-cine-immersive.md) - [Professional VR-Ready Camera Systems](https://www.trendhunter.com/trends/8k-vr-camera.md) - [Hyper High-Resolution Cameras](https://www.trendhunter.com/trends/hyper-highresolution-camera.md) - [Dual Sensor 360 Cameras](https://www.trendhunter.com/trends/rs-1inch-360-edition.md)