# Heat-Sensitive Denim The Thermo-Chromic Selvedge Jeans Won't Let Wearer's Hide a Fart By Meghan Young | Published 2013-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thermochromic-selvedge-jeans References: [psfk](http://www.psfk.com/2013/02/color-change-jeans.html) & [nakedandfamousdenim](http://www.nakedandfamousdenim.com/) Canadian denim brand Naked and Famous is not shy about creating playful products, the latest being the Thermo-Chromic Selvedge Jeans. First they came up with [glow-in-the-dark](http://www.trendhunter.com/trends/naked-and-famous-glow-in-the-dark-jeans) denim that addressed sight, then they preceded to design scratch-and-sniff pants that centered on smell and now they are focusing on the sense of touch. Essentially, the Thermo-Chromic Selvedge Jeans react to different temperatures to change color. Part of the label's 'Weird Guy' collection, the Thermo-Chromic Selvedge Jeans doesn't mean it is reserved for just weird guys. In fact, the patterns created due to its heat sensitivity are rather visually appealing. Not to mention that each time they are worn, they have the potential of looking like a new pair of jeans. People just need to be careful where they put their hands. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Thermo-chromic Clothing:** Creating clothing that changes color with temperature can enhance fashion and style variability. - **Multi-sensory Attire:** Physical sensations such as touch, sight and smell can be taken into consideration to create playful and distinctive clothing designs. - **Interactive Clothing:** Design outfits that allow the user to interact with their garment beyond the simple act of wearing it. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can make use of materials and techniques that allow for the creation of visually appealing and interactive clothing designs. - **Textile Industry:** Developing new high-tech textiles and materials that allow the creation of clothing with multiple abilities to interact with human conditions. - **Entertainment Industry:** Incorporating new and unique technological elements into clothing design are disruptive innovations that can be used to enhance viewer or audience experiences in TV, movies, and live events. ## Related on Trend Hunter - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Touch-Activated Color-Changing Chairs](https://www.trendhunter.com/trends/pangolin.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md) - [Easygoing Denim Pants](https://www.trendhunter.com/trends/snugfit-denim.md) - [Thermal Layering Systems](https://www.trendhunter.com/trends/uniqlos-heattech.md)