# Color-Changing Business Cards Mumure Contact Creates Thermo-Sensitive Communication By Marissa Liu | Published 2009-09-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/thermo-sensitive-business-cards References: [thejailbreak](http://thejailbreak.com/2009/09/16/thermo-sensitive-business-cards/) & [gloireanosgraphistes.fr](http://gloireanosgraphistes.fr/) French communications agency Mumure brings us Contact, a series of thermo-sensitive business cards. The cards react to human-contact and body temperature. Street art, such as graffiti, inspired the original trio of Contact designs. The double-sided, thermo-sensitive business cards come in three shades, an off-white, black and a dark grey with black writing. Once handled the [ink changes shades](https://www.trendhunter.com/trends/colorchanging-paint-1) to become lighter, while a quick shake of the Contact card returns the ink to its original color. This is a brand new approach to business cards. They are no longer only carrying information but also become personalized, tactile objects that express communication between individuals. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 37% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Thermo-sensitive Materials:** Opportunity to develop products that react to human-contact and body temperature, creating unique and personalized user experiences. - **Interactive Business Cards:** Possibility to transform traditional business cards into interactive and engaging tools that leave a lasting impression on recipients. - **Tactile Communication:** Potential to incorporate tactile elements into communication tools, creating a more sensory and memorable way of connecting with others. ### Industries Being Reshaped - **Printing and Stationery:** Printing companies can explore the use of thermo-sensitive materials to offer unique and innovative products, such as business cards and promotional materials. - **Design and Advertising:** Design agencies and advertising firms can incorporate interactive business cards into their strategies, providing clients with innovative and memorable branding solutions. - **Promotional Products:** Companies specializing in promotional products can offer tactile communication tools, such as thermo-sensitive business cards, to help clients stand out in a competitive market. ## Related on Trend Hunter - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Touch-Activated Color-Changing Chairs](https://www.trendhunter.com/trends/pangolin.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Digitized Business Contact Cards](https://www.trendhunter.com/trends/digital-business-card.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Custom Metal Credit Cards](https://www.trendhunter.com/trends/carbon-co-skin.md)