# Therme Spa By Andreas Pieris | Published 2006-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/therme-spa References: [trendvalley.blogspot](http://trendvalley.blogspot.com) & [therme-vals.ch](http://www.therme-vals.ch/) Forget city spas - head to Therme Spa in Switzerland for the real thing. The thermal spring is a national Swiss landmark built from 60,000 stone slabs of Valser quarzite. **Implications** - Stressed consumers are increasingly splurging on destination vacations that center on health and wellness. These therapeutic destinations feature cutting-edge spa services, thermal springs and a bounty of natural beauty. This Switzerland spa features a stone thermal spring that doubles as a national landmark. Companies can take advantage of this opportunity by envisioning pricey exotic getaways that immediately infuse visitors into a tech-free world of luxury, minimalism and supreme amenities -- and marketing them to discerning, well-heeled city dwellers. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 63% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Health and Wellness Destination Vacations:** The growing trend of stressed consumers seeking destination vacations centered around health and wellness provides opportunities for companies to create high-end, tech-free luxury getaways. - **Cutting-edge Spa Services:** Therapeutic destinations with cutting-edge spa services are gaining popularity, presenting opportunities for companies to innovate and offer unique spa experiences. - **Natural Beauty Retreats:** The demand for natural beauty retreats featuring thermal springs and serene environments is on the rise, creating opportunities for companies to create unique, nature-focused wellness destinations. ### Who This Affects Most - **Hospitality and Luxury Travel:** The hospitality industry can leverage the trend of health and wellness destination vacations by creating exclusive luxury retreats that cater to affluent customers seeking relaxation and rejuvenation. - **Spa and Wellness:** The spa and wellness industry can capitalize on the demand for cutting-edge spa services by developing innovative treatments and experiences that prioritize relaxation and self-care. - **Eco-tourism and Nature Resorts:** The eco-tourism industry can seize the opportunity to create nature-focused wellness destinations that offer serene environments, thermal springs, and sustainable practices to meet the demand for natural beauty retreats. ## Related on Trend Hunter - [Wellness Destination Openings](https://www.trendhunter.com/trends/zion-canyon-hot-springs.md) - [Ultra-Immersive Spa Experiences](https://www.trendhunter.com/trends/spa-dome.md) - [Seaside Resort Spas](https://www.trendhunter.com/trends/oceanstone-resort.md) - [Living Waterslide Wellness Resorts](https://www.trendhunter.com/trends/therme-manchester-wellness-resort.md) - [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md) - [Neutral-Toned Wellness Spas](https://www.trendhunter.com/trends/inness-spa.md) - [Wellness-Emphasizing Spa Programming](https://www.trendhunter.com/trends/grand-geneva-resort.md) - [Immersive Hospitality Wellness Experiences](https://www.trendhunter.com/trends/fairmont-hotels-resorts-introduces-holistic-healing.md) - [Luxury Wellness Spa Openings](https://www.trendhunter.com/trends/guerlain-wellness.md)