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# 10 Theres Alexandersson Editorials
From Haute Harvesting Spreads to Cakeland Couture Shoots

By Jordy E | Published 2012-07-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/theres-alexandersson-editorials
References: [trendhunter](http://www.trendhunter.com/trends/pop-magazine-ss-2012)

These Theres Alexandersson editorials chart the development of the highly sought after Swedish model. Alexandersson's dainty figure and pale looks have been at the center of [BCBG Max Azria campaigns](https://www.trendhunter.com/trends/winter-2025-campaign) and H & M advertisements, in part due to her affiliation with Barcelona's Uno Models, New York's IMG and with Hamburg's m4 Models.

Haute harvesting spreads and cakeland couture shoots are all a part of Alexandersson's distinctive brand. Her interest in the obscure is evident, and she has as such been the focus of [avant-garde features](https://www.trendhunter.com/trends/eva-green) with Black Magazine, Exit Magazine, Vogue Japan and Harper's Bazaar. She has also been essential to various [runway productions](https://www.trendhunter.com/trends/selkies-the-libertine-collection), most notably as a headlining name with PPQ, Cushnie et Ochs and Jil Sander fashion shows.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 25% | Activity: 33% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Haute Harvesting Spreads:** Opportunities for disruptive innovation in the fashion industry by combining high-end fashion with agricultural themes in advertising campaigns.
- **Cakeland Couture Shoots:** Opportunities for disruptive innovation in the fashion industry by incorporating edible elements and confectionery aesthetics into fashion photography.
- **Avant-garde Features:** Opportunities for disruptive innovation in the publishing industry by creating unconventional and boundary-pushing editorials in fashion magazines.

### Who This Affects Most

- **Fashion Industry:** Innovative opportunities for clothing brands to collaborate with agricultural businesses and explore unique concepts for advertising campaigns.
- **Photography Industry:** Potential for photographers to experiment with combining fashion and food to create visually enticing and boundary-pushing images for advertising and editorial purposes.
- **Publishing Industry:** Opportunities for fashion magazines to showcase avant-garde editorials that challenge traditional norms and attract readers with unconventional content.

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