# Functional Bath Salts Verdant Alchemy's Therapeutic Bath Salts Support Mind-Body Wellness By Laura McQuarrie | Published 2018-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/therapeutic-bath-salts References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Verdant_Alchemy_launches_to_bring_wellbeing_to_bath_time/149070) & [verdantalchemy](https://verdantalchemy.co.uk/) Verdant Alchemy's collection of [therapeutic bath salts](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak) are rich in [magnesium](https://www.trendhunter.com/trends/therapeutic-body-care-line) and more than 20 other nutrient-rich minerals to support both the mind and the body. Each of the brand's products offers a different experience, with 'Detox' combining lemon, thyme and cypress with Sardinian clay, and 'Yoga Om' tailored to helping the body recover after physical activity with a nourishing blend of lemongrass, ylang ylang and basil. Verdant Alchemy prides itself on using nature's most effective ingredients to create chemical-free, non-toxic vegan products that are entirely natural, as well as handmade in small batches. The brand also offers companion [bath and shower oils](https://www.trendhunter.com/trends/olverum-bath-oil) for 'Drift Off' and 'Breathe In' to help consumers create an even more deeply restorative and harmonious cleansing ritual. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Therapeutic Self-care:** Opportunity to create a holistic self-care brand that specializes in products that promote mind-body wellness. - **Natural Handmade Products:** There is a growing demand for handmade personal care products using natural and chemical-free ingredients. - **Customized Benefits:** The trend of personalization and customization can be applied to self-care products that cater to specific needs. ### Industries Being Reshaped - **Personal Care:** Opportunity to innovate in the Personal Care industry by offering handmade natural products that offer therapeutic benefits. - **Wellness:** Innovative companies can cater to the wellness industry by positioning their products as a holistic approach to mind-body wellness. - **Luxury:** There is an opportunity to innovate in the luxury industry by creating personalized and customized self-care products that offer a unique experience. ## Related on Trend Hunter - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md) - [Rejuvenating Bath Salt Lines](https://www.trendhunter.com/trends/bath-salt-soaks.md) - [Dead Sea Bath Salts](https://www.trendhunter.com/trends/dead-sea-bath-salt.md) - [Restorative Aromatic Bath Products](https://www.trendhunter.com/trends/dr-teals-products.md) - [Calming Bedtime Bath Soaks](https://www.trendhunter.com/trends/bedtime-bath-soak.md) - [Sleep-Enhacing Magnesium Bath Milks](https://www.trendhunter.com/trends/bath-milk.md) - [Recovery-Supporting Soaking Salts](https://www.trendhunter.com/trends/soaking-salt.md) - [Fatigue-Fighting Bath Soaks](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak.md)