# Image-Conscious Oral Rinses TheraBreath is Introducing Oral Care for the Instagram Generation By Laura McQuarrie | Published 2019-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/therabreath References: [prnewswire](https://www.prnewswire.com/news-releases/therabreath-announces-new-healthy-smile-oral-rinse-300839096.html) & [therabreath](https://www.therabreath.com) The [TheraBreath](https://www.trendhunter.com/trends/dazzling-mint-whitening-rinse) Healthy Smile Oral Rinse is a new product was "designed for a coming-of-age [Instagram](https://www.trendhunter.com/trends/wildberry-toothpaste) generation," helping to address the fact that many young consumers want their teeth to be healthy and look good. The TheraBreath Healthy Smile Oral Rinse is beneficial for strengthening and protecting teeth from cavities but it also appeals to an image-conscious generation that's looking for products that will bolster their confidence—and with its remineralizing formula, TheraBreath Healthy Smile helps to support [lustrous, bright teeth](https://www.trendhunter.com/trends/teeth-whitening-breath-strips). As well as helping to prevent future cavities and acidic decay, the oral rinse aims to inspire younger consumers to develop healthy oral care habits that will last them a lifetime and support a great smile over the long term. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 31% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Image-conscious Oral Care:** Opportunity to develop oral care products that cater to the image-conscious generation and promote healthy and aesthetically pleasing teeth. - **Social Media-driven Oral Health:** Opportunity to leverage social media platforms to promote oral health products and inspire younger consumers to adopt healthy oral care habits. - **Remineralizing Dental Solutions:** Opportunity to create dental products that focus on remineralizing formulas to support stronger and brighter teeth. ### Sectors Adopting This - **Oral Care:** Opportunity for oral care brands to develop products that cater to the image-conscious generation and promote oral health while appealing to aesthetic preferences. - **Beauty and Personal Care:** Opportunity for the beauty and personal care industry to explore oral care products that align with image-consciousness and promote a confident smile. - **Social Media Marketing:** Opportunity for marketing agencies and platforms to collaborate with oral care brands and utilize social media to inspire younger consumers to prioritize oral health. ## Related on Trend Hunter - [Gentle Teeth Whitening Rinses](https://www.trendhunter.com/trends/dazzling-mint-whitening-rinse.md) - [Mix-and-Match Toothpastes](https://www.trendhunter.com/trends/therabreath-toothpastes.md) - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Elevated Oral Care Sessions](https://www.trendhunter.com/trends/breathapy.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Multi-Benefit Mouth Rinses](https://www.trendhunter.com/trends/oral-wellness-immunity-rinse.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Oral Health-Improving Chewing Gums](https://www.trendhunter.com/trends/smile-gum.md)