# Mix-and-Match Toothpastes TheraBreath Toothpastes Complement Fan-Favorite Oral Rinses By Laura McQuarrie | Published 2025-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/therabreath-toothpastes References: [finance.yahoo](https://finance.yahoo.com/news/therabreath-best-selling-alcohol-free-145400820.html) & [TheraBreath](http://www.TheraBreath.com/)  Therabreath's alcohol-free mouthwashes are viral on [TikTok](https://www.trendhunter.com/trends/watermelon-mint-kids-toothpaste), and the brand is bringing its signature freshness to a new area of oral care with the launch of [TheraBreath](https://www.trendhunter.com/trends/oral-rinses) Toothpastes. These dentist-formulated products are powered by premium ingredients—including stannous fluoride—and are made to be mixed and matched with the brand's best-selling rinses. While the TheraBreath Healthy Gums Toothpaste is formulated to help remove and prevent plaque and features a refreshing [Clean](https://www.trendhunter.com/trends/canned-cleanco) Mint flavor with mild peppermint, spearmint and a note of green tea, the TheraBreath Deep Clean Toothpaste in Fresh Mint is designed to eliminate 99.9% of germs that cause bad breath, plaque and gingivitis. Finally, there's the TheraBreath Whitening Toothpaste with peroxide-free whitening ingredients to target surface stains and keep mouths feeling fresh with a Dazzling Mint flavor with cooling menthol and a hint of coconut water. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 52% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Personalized Oral Care Solutions:** The mix-and-match concept in oral care allows consumers to customize their dental hygiene routine with targeted solutions, opening up avenues for personalization in everyday health products. - **Ingredient Transparency in Dental Products:** Innovative dental products utilizing premium and transparent ingredients, such as stannous fluoride, appeal to health-conscious consumers, fostering a trend towards informed product choices. - **Social Media-driven Product Marketing:** The viral success of TheraBreath on platforms like TikTok exemplifies the growing influence of social media in amplifying niche health brands and engaging young, trend-savvy consumers. ### Where This Applies - **Oral Health Innovation:** The integration of customizable and targeted oral hygiene products reflects the growing demand for specialized health care solutions within the broader dental industry. - **Consumer-centric Retail:** Mix-and-match branding strategies are capturing consumer interest by offering products that cater to personalized experiences, revolutionizing retail approaches in various segments. - **Digital Marketing and E-commerce:** The utilization of digital platforms, such as TikTok, for brand awareness and consumer engagement highlights the strategic importance of social media in modern e-commerce models. ## Related on Trend Hunter - [Dentist-Formulated Oral Rinses](https://www.trendhunter.com/trends/oral-rinses.md) - [Exclusive Oral Rinses](https://www.trendhunter.com/trends/fresh-breath-oral-rinse-in-eucalyptus-mint.md) - [Collaborative Oral Rinse Toothpastes](https://www.trendhunter.com/trends/arm-hammer-plus-therabreath-toothpaste.md) - [Gentle Teeth Whitening Rinses](https://www.trendhunter.com/trends/dazzling-mint-whitening-rinse.md) - [Clean Whitening Toothpastes](https://www.trendhunter.com/trends/goodbye-plaque-whitening-toothpaste.md) - [Elevated Oral Care Sessions](https://www.trendhunter.com/trends/breathapy.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md)