# Children's Chocolate-Flavored Toothpastes Theodent Kids Toothpaste Boasts a Chocolate Chip Flavor By Jana Pijak | Published 2020-11-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/theodent-kids-toothpaste References: [theodent](https://theodent.com/collections/products/products/theodent-kids) Theodent Kids Toothpaste is a child-centric version of the brand's best-selling, [chocolate-flavored toothpaste](https://www.trendhunter.com/trends/terrys-chocolate-mint-toothpaste) for adults. Available in a Whitening Chocolate Chip flavor, this toothpaste is [flouride-free](https://www.trendhunter.com/trends/baby-leaves-toothpaste) and aims to find an alternative to the popular ingredient which has been found harmful with prolonged use, with studies showing that "children ingest anywhere between 30%-75% of toothpaste while brushing." "Theodent Kids offers a solution to the “do not swallow” dilemma of children’s toothpaste" and does so with cocoa bean ingredients that are non-toxic. The brand's patented toothpaste is made with Rennou™, a kid-friendly substitute to flouride that is SLS-free and actually formulated to taste like chocolate. Though novelty-themed at first glance, this non-toxic toothpaste aims to make oral care an easier feat for children while substituting a harsh chemical found in most competing products. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Non-toxic Toothpaste for Kids:** Creating toothpaste with non-toxic ingredients specifically designed for children's oral care needs. - **Flouride-free Toothpaste:** Developing toothpaste alternatives that don't contain fluoride and still effectively clean teeth. - **Child-friendly Flavored Toothpaste:** Creating toothpaste with flavors that appeal to children, making oral care more enjoyable. ### Industries Being Reshaped - **Oral Care Industry:** Innovating products and formulas in the oral care industry to cater to children's specific needs. - **Healthcare Industry:** Developing non-toxic and safer alternatives to traditional healthcare products for children. - **Food and Beverage Industry:** Exploring the use of food flavors in non-food products, such as toothpaste, to enhance consumer experience. ## Related on Trend Hunter - [Filmic Chocolate Toothpastes](https://www.trendhunter.com/trends/chocolate-flavored-toothpaste.md) - [Kid-Friendly Toothpastes](https://www.trendhunter.com/trends/frost-by-snow.md) - [Nutty Chocolate Toothpastes](https://www.trendhunter.com/trends/hazelnut-spread-toothpaste.md) - [Chocolate-Coconut Toothpastes](https://www.trendhunter.com/trends/hismile-x-cocobella-choc-coconut-toothpaste.md) - [Mint Chocolate Toothpastes](https://www.trendhunter.com/trends/mint-flavored-toothpaste.md) - [Chocolate Milk-Flavored Flossers](https://www.trendhunter.com/trends/chocolate-milkflavored-flossers.md) - [Chocolate-Vanilla Toothpastes](https://www.trendhunter.com/trends/cookies-cream-toothpaste.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Chocolate-Honeycomb Toothpastes](https://www.trendhunter.com/trends/violet-crumble-toothpaste.md)