# Doodled Dessert Branding Theo Chocolate Packaging was Designed with Lovely Freehand Labels By Amelia Roblin | Published 2012-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/theo-chocolate-packaging References: [thedieline](http://www.thedieline.com/blog/2012/9/12/theo-limited-edition.html) & [theochocolate](http://www.theochocolate.com/) The way that Theo Chocolate packaging was executed is indicative of the way that the scrumptious confections came to be. No, the process of pouring flavorful cocoa mixtures into the familiar chocolate bar shapes was not literally described; however, the reference is certainly in the lettering. An in-house team developed the delightful visual identity of the sweet snack with individually drawn compositions of [free-hand typography](https://www.trendhunter.com/trends/cheetos-other-hand-font) and layouts that were inspired by vintage deli menus on chalkboards. Simple dotted decorative frames make the words look punchier, as does the design decision to vary fonts from one line to the next. It shouldn't surprise you that as much handmade care went into the preparing of the treats as well. A different bright color is the base for all six pieces of Theo Chocolate packaging. Each corresponds to the flavor that's hidden under the wrapper. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Handcrafted Packaging:** Opportunity for creating unique, hand-drawn packaging designs that stand out in the market. - **Vintage-inspired Typography:** Potential for using vintage deli menu typography for branding and packaging of food products. - **Color-coded Packaging:** Innovation opportunity in using different colors to represent different flavors of a product. ### Industries Being Reshaped - **Confectionery:** Disruptive innovation opportunity in the confectionery industry through creative and visually appealing packaging. - **Food and Beverage:** Opportunity for disruptive innovation in food and beverage industry by incorporating unique typography into branding and packaging. - **Graphic Design:** Potential for disruptive innovation in the graphic design industry by exploring hand-drawn typography and illustration as a branding strategy. ## Related on Trend Hunter - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Plant-Based Filled Chocolates](https://www.trendhunter.com/trends/filled-chocolates.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Extravagant Chocolate Bars](https://www.trendhunter.com/trends/extrtavagant-chocolate.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md)