# Metropolitan Typography Theo Aartsma Creates Wonderful Hybrids of Texts & Architecture By Matt Ho | Published 2011-02-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/theo-aartsma References: [typographyserved](http://www.typographyserved.com/gallery/Illustrated-typography-5/885102) & [behance.net](http://www.behance.net/Sumeco/frame) Artist Theo Aartsma has shown that graffiti is more than just fancy text with vibrant colors. Aartsma's work incorporates [urban architecture](https://www.trendhunter.com/trends/peace-love-joy) into [typographic graffiti art](https://www.trendhunter.com/trends/wordart). Look closer into his work and you'll notice that there are sprawls of buildings and landmarks that make up the text. At times it seems that the metropolises within his work dictate the color scheme, which is an interesting way to represent his visuals. Theo Aartsma's approach to typography brings the world of [graffiti and architecture](https://www.trendhunter.com/trends/hubbabubbabuilding) together, setting him apart from other artists. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Urban Typography:** Exploring typography through the lens of city landscapes, offering opportunities to enhance branding and advertising efforts in urban areas. - **Architecture and Art Fusion:** Combining street art and architecture to create visually striking art installations that enhance the aesthetics of public spaces. - **City-inspired Color Schemes:** Drawing inspiration from city landscapes to create unique color schemes that reflect the energy and vibrancy of urban areas in branding and marketing materials. ### Sectors Adopting This - **Advertising:** Using urban typography in advertising campaigns to create visually engaging and memorable brand messaging in urban areas. - **Architecture:** Incorporating typography into buildings and architectural structures to create unique and eye-catching designs that enhance the aesthetics of public spaces. - **Art:** Exploring the fusion of typography and architecture in public art installations to offer dynamic and interactive experiences for city dwellers and visitors alike. ## Related on Trend Hunter - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Street Art-Inspired Installations](https://www.trendhunter.com/trends/met-rooftop.md) - [Evolved Vibrant Graffiti Art](https://www.trendhunter.com/trends/jan-kalb.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Collaborative Monochromatic Art Exhibitions](https://www.trendhunter.com/trends/collaborative-monochromatic-art-exhibition.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md)