# Juxtaposing Era Photography This Then-and-Now Series Does the Opposite and Turns Decades Around By Farida Helmy | Published 2014-07-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/thenandnow References: [designtaxi](http://designtaxi.com/news/366825/Photographer-Blends-The-Past-Present-In-Photo-Series-With-A-Twist/) & [ttgphoto](http://www.ttgphoto.com) Twisting things around to give audiences a new perspective, this then-and-now series does a beautiful job meshing different eras in a way that is fresh and visually stunning. Created by photographer Samantha Decker, this landscape-oriented then-and-now series doesn't do the usual juxtaposing of [old images against modern scenes](https://www.trendhunter.com/trends/animate-old-photos), she does the opposite. Using [old images of places like Paris](https://www.trendhunter.com/trends/epic-ai-travel-photos), the ‘Now & Then: Seeing the Future from the Past’ series features pictures that have a [naturally vintage look](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic) to them for older eras and crisper, more colorful images for the current day scenes. "I've always been fascinated by the Then & Now photos you see on the Internet, where a person is holding an old photo up to the same scene today. It's interesting to look at a scene as if you were seeing the future from that moment," Decker. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 72% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Reverse-nostalgia Photography:** The trend of using vintage-style photos in modern-day scenes creates a unique and visually compelling perspective. - **Time-bending Imagery:** By blending past and present images, a trend of creating surreal and thought-provoking photographs emerges. - **Nostalgia-tech Fusions:** A trend of blending old and new technologies, such as using vintage-style filters on modern photographs, is creating a fresh take on photography. ### Who This Affects Most - **Photography:** Photography businesses have an opportunity to experiment with new techniques and styles to offer clients a unique and innovative product. - **Tourism:** The tourism industry can adopt the trend of creating then-and-now photos to showcase the rich history and cultural heritage of their locations. - **Media and Marketing:** Adopting nostalgia-trends can create a sense of familiarity and nostalgia among audiences, making them more receptive to branding and advertising messages. ## Related on Trend Hunter - [Time-Altering Digital Portraits](https://www.trendhunter.com/trends/time-machine-feature.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Memory Tracking Apps](https://www.trendhunter.com/trends/thennow.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Analog Nostalgia Installations](https://www.trendhunter.com/trends/back-to-basics-ii.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Dynamic Art Displays](https://www.trendhunter.com/trends/art-displays.md)